Facebook Creates New Shopping Feature

It's about to get easier to shop from Facebook and Instagram. The company announced a new feature, called Facebook Shops, that targets small businesses otherwise shuttered due to the pandemic, to set up a single store on the platforms. It's the latest maturation stage for shopping on Facebook which had before teased a greater investment in the area by experimenting with a new checkout experience last year. It also comes when retail sorely needs it: retail sales in the U.S. plummeted a record 16.4% last month.

In other news, Snapchat users can try a new filter from Joe Biden's presidential campaign, programmatic ad spend is down compared to the beginning of this year and Tagboard has made it easier to integrate its features into virtual events.

Need a break? Check out this feature from Instagram, which focuses on wellness and mental health.

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The downturn is largely driven by the travel and auto categories and there's no sign of a turnaround yet, according to MediaRadar.

The presumptive Democratic nominee tries to have more of an online presence.

SpotX tapped as the initial monetization partner as linear and digital continue to merge.

Sports and news partners were included in the beta test.