 |
| |
 |
 |
| It will release metrics every month By Marty Swant In the latest move to win over advertisers' wavering trust, Facebook will begin offering additional campaign metrics and other measurement tools. The social network said it plans to begin launching a series of features every month in the hopes of providing more "transparency and understanding" about how ads work on the platform. The first set,... Read more » |
 |
| It's using Sensei to understand big data trends By Marty Swant |
|
|
|
|
| Adweek Webinar by Networked Insights | | Thursday, June 29, 1 PM ET | 10 AM PT |
|
|
|
| Ads for Synchrony Financial will air on Reuters TV By Sami Main |
|
|
|
| Her data mixed-doubles partner is Watson By Richard Horgan |
|
|
|
| The social net essentially forecast the development late last year By Christopher Heine While Facebook, which announced it has 2 billion global users earlier this week, is no doubt healthy, it may no longer quite be the runaway freight train of digital advertising it was in recent years. Three digital agencies said their cross-client Facebook ad spends during the second quarter have slowed--to varying degrees and depending on... Read more » |
|
| Adweek caught up with the minds behind several viral sensations By Erik Oster Memes inspired by ads are not uncommon, often extending the reach of campaigns via unpaid media. But it's hard to predict when an ad might inspire such a viral sensation as the "But That's None of My Business" Kermit meme or riffs on The Most Interesting Man in the World's "I don't always drink beer"... Read more » |
|
| Brands are betting on becoming more useful to drivers By Marty Swant Waze, the driving navigation app acquired by Google in 2013, pitches its ad products as being ideal for brands that want to act as a utility for drivers. Since launching the platform in 2012, Waze has worked with brands across a variety of industries--from Dunkin' Donuts and McDonald's to Adidas and AT&T. With an active... Read more » |
|
| Featured Jobs | | TravelHost Take control of your finances and your schedule | | Houston Hotel Magazine Heart of Houston | | Houston Hotel Magazine Heart of Houston | | IBISWorld 90025, Los Angeles | | Well-funded New York news media startup Working from home | | |
|
|
|
| Pedro Ruiz III died after his girlfriend shot him while filming a video By Sami Main Pedro Ruiz III, a 22-year-old aspiring YouTube star who lived in Minnesota, died Monday after convincing his girlfriend to fire a gun toward a book at point-blank range in front of his chest. Monalisa Perez, his 19-year-old pregnant girlfriend, frequently posted prank and stunt videos with Ruiz and their family on their YouTube channel; the... Read more » |
|
| A detailed look inside 783,000 tweets worldwide By Christopher Heine Political viewers of all stripes have been inundated with news about President Donald Trump, whose immigration policies and potential ties to Russia have sparked controversy while his tweets routinely set digital chatter ablaze. Socialbakers just wrapped up eight months of research, looking at Twitter consumption around Trump-related subjects in six countries and offering eye-opening insights... Read more » |
|
| Two new machine-language-powered filters are helping 'keep Instagram a safe place' By David Cohen Instagram introduced two tools Thursday aimed at keeping users safe from offensive or inappropriate comments, as well as spam-free. The new filters follow three safety tools launched last December by the Facebook-owned photo- and video-sharing network: the ability to turn off commenting, to remove followers from private accounts and to anonymously report posts that hint... Read more » |
|
