Group M's Xaxis has created a short-form video ad format that can run across Snap, Spotify, Twitter and radio broadcaster Global. Other publishers have scaled back its use now the buzz has faded, but Quartz is forging ahead in experimenting with 360-degree video for clients. Twitch and its parent Amazon have been working to make the streaming video platform more palatable to advertisers who may still perceive Twitch as just for video gamers. For Digiday+ members: This week, Bloomberg Media rolled out Bulletin, a newsfeed-style feature in its mobile app that gives users personalized stories every time they open the application. Industry experts from Mattel, NASCAR, eBay and more will explore how brands can take back control of their marketing at the Digiday Brand Summit, happening in Palm Springs, California from Dec. 10-12. Reserve your spot now to join a crowd of senior leaders from Coca-Cola, Adidas, Neutrogena and other confirmed attendees. |
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| Jessica Davies The agency’s programmatic arm Xaxis has created a short-form video ad format that can run across Snap, Spotify, Twitter and radio broadcaster Global. |
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| Lucinda Southern Quartz has continued to experiment with 360-degree video, making its first video campaign for an advertiser. |
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| Sponsored Content OpenX Game developers have earned the reputation of being trailblazers in mobile advertising. Companies like King -- developer of the Candy Crush Saga -- turned this strategy into billion dollar revenue streams, building their monetization strategy to complement, rather than take away from, the content. Sponsored by OpenX. |
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| Tim Peterson From programmatic guarantees to viewability measurement, Twitch has added many of the features that advertisers have come to expect of any mature digital platform. |
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| Max Willens The Bulletin, a newsfeed-like stream in the app, features personalized stories with summaries written by artificial intelligence. |
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| Sponsored Content Newsroom AI Digital publishers have seen the future, and it is video. That sounds remarkably overblown, as consumers are firmly saying no to video. While publishers have presented the "Pivot to Video" movement as a response to young people's changing media consumption habits, survey data reveals that news readers of all ages overwhelmingly prefer text over video. Sponsored by Newsroom AI. |
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| Sponsored Content Nativo When Bill Gates first declared that "content is king" in a 1996 essay, he couldn't have known just how right he would be. Today's marketers intuitively and unquestioningly understand that they need content. However, once they create that content, they then have no idea how to measure the return on their investment, much less determine what types, lengths, formats and placements work best. Sponsored by Nativo. |
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