John, The basic calculus of inbound marketing is this: Build something of value, which will draw people to your brand, which will ultimately result in promotion, lead and sales opportunities. But the thing of value doesn’t always have to be content. Since COVID-19 lockdowns began, something people crave more than ever is connection. So today we bring you Social Media Marketing: 12 steps for starting and growing a Facebook Group (and how it can benefit your brand). Read on for tips from software companies, an internet marketing service, vacation rental hosting company, online dictionary, success coach, book series, online freelancing platform, food blog, business service, pet service, and online store. Be well, Daniel Burstein Senior Director, Content & Marketing MarketingSherpa and MECLABS Institute P.S. Our job is to help you do your job better. Reply to this email to let us know how we can help. |