"Facebook has totally screwed up." Crisis experts believe Facebook could not have erred more in its response to the Cambridge Analytica scandal. "Facebook's job is to drive value for Facebook." Jim VandeHei, CEO and co-founder of Axios, discusses running a media business in the platform era, the publisher's plan for high-end subscriptions and more on the latest Digiday Podcast. More than 50 percent of agency respondents in a Digiday survey believe agencies are responsible for ensuring clients' brand safety. Subscribe to Digiday+ to learn about how brand-safety concerns have affected agencies' media strategies. Crises like the Cambridge Analytica scandal brought the mounting tensions between platforms and publishers and between platforms and advertisers to the forefront at Advertising Week Europe. Here are three themes that emerged in discussions with industry executives at the conference. In the latest issue of Digiday magazine, we wrote about marketing leaders who are modernizing the industry. Subscribe to Digiday+ to find out who they are. A common misconception is that taking programmatic in-house means cutting out agencies completely, but this isn't the case. At the Digiday Programmatic Marketing Summit in New Orleans, listen to brands discuss the challenges of bringing programmatic in-house and how to do it right. Reserve your spot today. |
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| Shareen Pathak Of the scandals that have plagued Facebook in the last year, its response to the Cambridge Analytica issue appears to have been the most bungled. |
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| Aditi Sangal “Our theory hasn't changed: You build a brand, audience and loyalty. Once you have that, you build a subscription model on top of it.” |
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| Sponsored Content Braze If you’re in the business of data collection, then you know that the GDPR has arrived--and with it comes a whole new set of rules and regulations. Get informed with these five essential GDPR tips for your business. Sponsored by Braze. |
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| Mark Weiss Digiday surveyed 63 media buyers at the Digiday Media Buying Summit to learn how clients’ brand-safety concerns have affected media strategies. |
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| Lucinda Southern "The tremendous growth Google and Facebook have had will be hard to sustain.” |
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| Sponsored Content Thunder Marketers are starting to test ads using methods such as impression-based creative rotation testing, cookie-based testing and people-based testing, but are doing so without a clear strategy. How do they know which tactic is actually working? More importantly, how do marketers know if the "right" ads are reaching the target audience? Get the guide. Sponsored by Thunder. |
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| Sponsored Content OpenX So how does mobile app ad fraud work, how are fraudsters' techniques evolving, and how can you fight back? WTF is mobile app ad fraud - and what can you do about it? Sponsored by OpenX. |
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