Facebook wants to help turn online "friends" into offline friends with its inaugural Communities Summit this summer. "Community" is one of those warm, fuzzy, ambitious and yet ambiguous words used by the tech world to describe online relationships. However, the event--which will be held in Chicago on June 22 and 23--marks the next tangible step...
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Digital & Tech Daily
April 12, 2017
Today's top news for digital marketers
The event for Groups page admins will take place in Chicago
By Marty Swant
Facebook wants to help turn online "friends" into offline friends with its inaugural Communities Summit this summer. "Community" is one of those warm, fuzzy, ambitious and yet ambiguous words used by the tech world to describe online relationships. However, the event--which will be held in Chicago on June 22 and 23--marks the next tangible step...
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And how the ATL got the nickname 'Transaction Alley'
By Marty Swant
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Working with Moat, Integral Ad Sciences, Nielsen and comScore
By Marty Swant
Its creators generate almost 7 billion video views monthly
By Sami Main
Tells the tale of secrets, sexuality and buried treasure in Alabama
By Sami Main
A podcast nearly four years in the making, S-Town is the first project from Serial Productions, a company Sarah Koenig and Julie Snyder formed after their hit 2014 podcast, Serial, consumed the internet. Reporting for the project started in 2013, and S-Town premiered on March 28 with all seven episodes, or chapters, available for download....
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DHS had demanded the company unmask @ALT_uscis account
By Marty Swant
Twitter has voluntarily ended its legal battle with the U.S. government, potentially marking a win in the company's fight to protect free speech and user privacy. Today, the company withdrew a lawsuit it filed Thursday in federal court against the Department of Homeland Security after the agency dropped a demand that it reveal the identity...
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Pokemon Go lifts up the hood and Snapchat's app-installs are a hit
By Christopher Heine
Online advertising and marketing data points were aplenty this week, and here are eight that particularly grabbed our attention. 1. Pokemon still goes There's been a bit of a mystery around how many people are still using Pokemon Go, the mobile game that attracted hundreds of millions of downloads last summer. Well, today, Niantic, the...
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Updates provide more data and add transparency
By Marty Swant
Facebook is rolling out a handful of new tools that let marketers take a deeper dive into campaign performance in hopes of providing more transparency about how ads do on the social network. The company today announced a redesign of its Delivery Insights dashboard to provide more metrics about ad campaigns, including impressions, amount spent...
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Company cites free speech for anonymous users
By Marty Swant
Twitter has filed a lawsuit against the U.S. Department of Homeland Security, asking a federal court to protect its right to prevent the government from unmasking users who have spoken critically of President Donald Trump. In a lawsuit filed today, Twitter said Homeland Security in March demanded that Twitter release information about a user associated...
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'M' is more like Allo than Siri
By Marty Swant
Amazon's Alexa, Apple's Siri, Google's Assistant, Samsung's Bixby, Microsoft's Cortana--it seems like every platform has its own AI assistant, and now Facebook is finally rolling out its own. And while the social network has been teasing its virtual assistant for a while now, it's finally bringing M to the masses via Facebook Messenger. M is...
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