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Facebook Is Building Its Own Neuroscience Center to Study Marketing The lab will work with agencies, brands and media companies By Marty Swant Earlier this week, inside of a former nightclub in New York, construction workers were busy hammering and drilling away, building out what will soon become Facebook's next marketing endeavor in lower Manhattan. It won't be finished for a few more weeks, and it didn't look like much. It didn't have any of the Facebook blue,...
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After Dominating YouTube, James Corden Is Setting His Sights on Snapchat, With a New Original Series His show will debut on the platform this fall By Jason Lynch James Corden has spent the past two years dominating YouTube with his Carpool Karaoke segments. Now the late-night host is ready to tackle another digital platform: Snapchat. The Late Late Show host is partnering with Snap Inc. to create a new digital series for Snapchat's Discover platform, which will debut this fall. The new series,...
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Facebook’s Side-by-Side Video View Could Open Up New Ad Inventory Outside the News Feed Making video more prominent so it stays with users as they scroll By Lauren Johnson As Facebook's news feed increasingly moves from text to video, the social network is rolling out a new feature on desktop that makes clips more prominent. In February, Facebook rolled out a mobile feature called watch and scroll that lets people keep watching organic videos and ads as they scroll through news feeds. Now, the...
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Meet the 26 Trailblazers Revolutionizing the Field of Marketing Technology Introducing Adweek’s Mar Tech Superstars By Christopher Heine In recent years, marketing technology--or simply "mar tech," in industry parlance--has gone from fledgling to flourishing, growing from a niche that once included a few hundred players to a vast universe of 5,000-plus companies. Their offerings include software for social media, email, search engine optimization, e-retail targeting, video, consumer rewards, campaign measurement and creative workflow,...
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The Band Real Estate Created an Animated, Interactive Music Video With a Wieden + Kennedy Director Viewers can paint the second single 'Stained Glass' By Marty Swant For many bands, live shows are the best way to turn songs into musical paint-by-numbers. The contour is the crowd. The lights and projections are the palette. And yet, more often than not, the people are passive. They can't do anything other than clap their hands and say 'yeah,' basking in the dream of a...
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Wired’s New Editor in Chief on Why Tech Reporting Is More Important Than Ever Nick Thompson is shaking things up at the iconic magazine By Emma Bazilian Adweek: I recently read that when you worked at Wired the first time, as a senior editor from 2005 to 2010, you actually edited the story that became the movie Argo. Did you get a little piece of an Oscar or anything? Nick Thompson: No, unfortunately. I didn't make any money. I didn't get an...
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Publishers Can Now Use Video Ads Through Google’s AMP Pages Creates another source of revenue By Marty Swant In its bid to make the mobile web faster--and more profitable--Google is adding more capabilities to its accelerated mobile pages to help publishers make more money and users waste less battery power. At its annual I/O developer conference this week, Google unveiled several updates for its AMP (Accelerated Mobile Pages) Ads initiative, including the ability...
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