| Facebook is increasingly asking for stricter terms for the shows it buys for its Watch video tab, including buying shows outright. This means publishers might only be able to rely on the production margin to make money from these shows. On this week's Digiday Podcast, HuffPost's Lydia Polgreen talks about why Donald Trump is "actually not topic A for most Americans," the publisher's rebrand and more. "We want to build consistency in the product across all platforms": As part of a push to unify its digital and TV staffs, Fox News is moving them into a new, centralized newsroom in late January. In 2018, many other publishers that have pivoted to video will suffer a similar fate to Mashable, which was purchased for one-fifth of its one-time valuation. Subscribe to Digiday+ to find out why the video bubble will burst next year. "One year, somebody kissed our CEO's dad in the middle of the dance floor." Digital media veterans in the U.K. share their cautionary tales from holiday parties. In the age of cord-cutting, it's clear that TV's business model must adapt. Join us at Hot Topic: The Future of TV, taking place in New York City on Feb. 15, as we discuss how the business and product models of television and OTT are evolving. Reserve your spot today. In this guide, you will learn how neural networks and machines can aid in an automatic contextual understanding of video content and more. Sponsored by GeoEdge. |
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| Sahil Patel Facebook is increasingly seeking to buy publishers’ shows outright for its Watch video tab, which would limit the money publishers could make from the platform. |
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| Aditi Sangal "People are really focused on the problems they're facing in their communities." |
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| Sponsored Content GeoEdge Malvertising is taking a serious toll on the ad industry. From deceptive ad formats to increasingly frequent ransomware deployments, malicious advertising is a global business crisis. Get the guide to learn how ad tech is helping advertisers fight back and more. Sponsored by GeoEdge. |
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| Lucia Moses The conservative news network is trying to make its TV and digital experiences more consistent as audiences shift online. |
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| Sahil Patel Most publishers aren't making money from their video content on Facebook, for starters. |
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| Sponsored Content Oracle and Netsuite Despite the irrefutable disruption of e-commerce in the retail space, the majority of transactions still occur in brick-and-mortar stores, enabling these locations to evolve into a next generation. In this guide, you will learn how to enable a "next generation" store, the effectiveness of omnichannel servicing for retail stores and more. Sponsored by Oracle and NetSuite. |
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| Sponsored Content Social Native The "creator class" isn't just creating content -- they're creating opportunities, and quickly at that. More and more creatives are electing to abandon the traditional workforce and instead join the Gig Economy, allowing brands the chance to collaborate with individuals who are passionate about the content they create. Get the guide. Sponsored by Social Native. |
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