'Elephant in the room': Agencies are rolling out Amazon service units, Ian Rogers, LVMH’s chief digital officer: 'We sell culture, and the culture’s changed', French publishers are joining forces to take on Google and Facebook, My Email Subject
| Facebook is moving forward with plans to let people subscribe to publications through Instant Articles, with the goal to start testing the subscription tools with a small group of publishers at the end of the year. Agencies are rolling out Amazon-focused service units to clients. But because of Amazon's secrecy, it remains a mystery for many agencies. "We sell culture as a prerequisite to selling product": LVMH's Ian Rogers talks about the launch of e-commerce site 24 Sevres and the future of fashion brands in the latest issue of Digiday magazine. Subscribe to Digiday+ to read the interview. Two new French publisher programmatic ad alliances, Skyline and Gravity, have emerged to try and compete with the duopoly. The chief digital officers of the past were something of figureheads without their own departments. But today, most large companies want the CDO to serve a separate role from the CMO and sit parallel to the CEO. Aaron Luo, founder and CEO of luxury fitness bag brand Caraa, is coming to the Digiday Retail Summit to share how Caraa has found success in a saturated market. Find out about how to join us. |
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| Lucia Moses The platform giant is moving toward supporting publications with metered paywalls and freemium models, but payments still have to be worked out. |
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| Shareen Pathak “If Google AdWords is like a Lamborghini, this is like a slow, automatic car." |
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| Jessica Schiffer Ian Rogers turned heads in 2015 when he jumped ship from leading iTunes at Apple to join LVMH as its first chief digital officer. |
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| Jessica Davies Le Monde and Le Figaro have paired up to offer a scaled digital ad proposition, and 15 other publishers are pooling audience data to rival the duopoly. |
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