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| They'll be able to block out publishers more easily By Marty Swant Brands advertising on Facebook will soon have more control over where their ads appear. The social network is rolling out several tools aimed at providing more transparency before campaigns go live. The latest additions, announced today, will provide advertisers with a list of publishers up front to show where ads might appear via Instant Articles,... Read more » |
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| 6 more firms are joining Pinterest’s Marketing Partners program By Lauren Johnson |
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| Promoted Content by DISH Media Sales | | The 3-Minute Guide to Cross-Platform Addressable |
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| Will initially roll out to limited number of players By David Cohen |
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| This season of 'The Pitch' is the show's first with the company By Sami Main |
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| Allows them to diversify their revenue streams By Sami Main Rooster Teeth, a video game-centric content creation studio, has always believed belonging to just one platform is a bad idea. That's why Rooster Teeth is announcing The Roost, its new podcast network, which will also act as a liaison for brands or ad agencies who are looking to directly connect with creators. "If we had... Read more » |
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| Instagram and Facebook Audience Network were added to the mix By David Cohen Facebook reached an agreement with Integral Ad Science last year for video measurement services, and Wednesday, the two companies announced that their partnership has been expanded to cover reporting across Facebook, Instagram and Facebook Audience Network. IAS detailed the additional reporting it now provides for brands and agencies on Facebook in a press release announcing... Read more » |
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| Target, Life WTR, Boxed and Headspace are clients By Christopher Heine Dalit Saad and Adam Rosenberg had spent half a decade working the agency grind, each putting in respective stints at TBWA\Chiat\Day and Skullcandy, among other stops. Then, two years ago, they launched Kvell, a shop with a sharp focus on Instagram marketing that's garnered work from Life WTR, Target, Boxed Wholesale and Headspace. They started... Read more » |
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| Featured Jobs | | Baltz & Company New York City, New York (US) | | International Fellowship of Christians and Jews Chicago, Illinois | | Integrated Media Solutions Manalapan, NJ 07726 | | Haymarket Media Group New York City, New York | | The Optical Society Washington D.C. | | |
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| The brand loves to experiement on new platforms—with great success By Lauren Johnson General Electric has a history of successfully experimenting with new platforms before they explode in popularity and lately that success happens from a format you can hear. During today's panel at the Interactive Advertising Bureau's Mobile Symposium event in New York, Alexa Christon, GE's head of media innovation, said that the marketer's two sponsored podcasts... Read more » |
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| Update makes branded chatbots better for customer service and sales By Marty Swant Twitter is giving brands another way to help users connect with chatbots and other services as part of its continued efforts to be the go-to platform for customer service and sales. The company is debuting a button that could make it easier to get users to engage with brands outside of private direct messages. The... Read more » |
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| New IAB guide highlights growing industry chatter on the subject By Christopher Heine The Interactive Advertising Bureau has been working with two dozen digital media players in recent weeks to put together a document called "Mobile Identity Guide for Marketers," which the organization is releasing today while getting out in front of increasing industry chatter about ID-based advertising. The report is designed to help marketers utilize identity data... Read more » |
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