Aug 18, 2020

Good morning Marketer, ever thought of hosting a virtual event on Facebook? 

Facebook is aiming to help small businesses (SMBs) survive the COVID crisis – and make money – with a new free ‘paid online events’ product for small businesses on the platform. 

A few months ago, the company announced $100M in cash grants and ad credits for SMBs. It later introduced Facebook Shops to help SMBs sell online. And today it announced a new product to monetize classes and online events called, matter-of-factly, “paid online events.”

The offering is self-contained: hosting, promotion, ticket sales and payment processing are all provided. Businesses, publishers, creators and educators can determine whether they’re eligible here. 

Marketers create the event, promote it organically to their followers or through Facebook ads and collect payment through Facebook. (You need to link a bank account to receive payment.) Event creators will also need to comply with the company’s partner monetization policies and other requirements.

There’s more below, including a look at an increase in Quora answer views for e-commerce shopping. 

Taylor Peterson,
Deputy Editor
 
 
 

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Indicators
 

Quora sees increase in views related to e-commerce shopping

Over the past two weeks, Quora found that answer views related to the topic ‘E-Commerce Companies’ has increased by more than 3 million, while the ‘E-Commerce Website’ topic grew by 1.4 million views. It’s not surprising that views related to Walmart and Amazon have increased 2.4 million and 1.2 million, respectively, over the same time period. 

Read more »
 

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What we're reading
 

We've curated our picks from across the web so you can retire your feed reader

‘A shady move’: Apple News+ Safari change automatically redirecting traffic to itself infuriates publishers – Digiday

Identify personas using Google tools – OnCrawl

US Programmatic Digital Out-of-Home Ad Spending Will Double in 2020, but Remains Experimental – eMarketer

Targeting Households Using Addressable TV Advertising Is Being Tested – Forbes

Why Growth Marketing Will Help Retailers Stay Afloat – WWD
 
 

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