Publishers are shifting their focus away from Facebook as other platforms offer them more attention, financial rewards and a better user experience. Distrust across the ad supply chain was a big theme at Advertising Week. Read about that, Snap's presence at the event and more in our final Advertising Week Briefing. Brendan Eich, the inventor of JavaScript, is trying to grow a new browser, Brave. Subscribe to Digiday+ to learn how Brave would flip the web's publishing model. "I haven't worked in any environments where it's truly that entrepreneurial idea of failure should be embraced." In the latest installment of our Confessions series, an agency executive talks about agencies' struggles with marketing themselves. Let no crisis go to waste: Disney is using new brand-safety concerns to hawk its ad products. From Glossy: Hear about what really makes a sustainable fashion brand at the Glossy Forum, taking place next Tuesday, Oct. 3 in New York City. |
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| Lucia Moses They’re either spending less time on Facebook either in absolute or relative to time they're spending on other platforms. |
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| Lucia Moses All the jawing at Advertising Week yielded no magic solution to transparency woes, but everyone agreed there’s too much ad tech. |
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| Sponsored Content Dun & Bradstreet It's 2017, and everywhere you turn artificial intelligence is being touted in some portentous- or potentially overhyped- way. AI is the future. So is the cloud. And SaaS. Plus DaaS. Throw in machine learning and you'll change the world. Sponsored content by Dun & Bradstreet |
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| Shareen Pathak “In the agency world where everyone is figuring it out, and nobody knows what they're doing, you get to the point where you're basically a boilerplate of name and website.” |
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| Lucia Moses The inventor of JavaScript wants to flip the web’s publishing model with his new browser, Brave. |
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| Sponsored Content RhythmOne The shift from direct buying to programmatic allows publishers more control and automation, but the move brings on new challenges: Publishers need to think of new strategies to increase inventory value while improving the level of transparency with their demand partners. Get the State of the Industry report. Sponsored by RhythmOne. |
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| Sponsored Content Viant While most marketers understand the important role that data plays in their strategies, the mountains of data being made available to seek out quantifiable insights is growing much larger. By investing in a data lake and the data scientists to manage it, marketers are able to gain a better understanding of their customer's cross-channel path to purchase and the impact to sales. Sponsored content by Viant |
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