Facebook moderates content ahead of Chauvin verdict; Complete Clubhouse guide; Why mixternal comms is accelerating; and more

DAILY SCOOP

Facebook moderates content ahead of Chauvin trial verdict, 1 in 3 workers will pursue a new job if forced to return to the office, and Parler returns to the App Store

Also: A federal Judge protects journalists covering Minnesota protests, brands share weed-friendly campaigns around 4/20, aviation industry responds to increased travel warnings, and more.

CRISIS COMMUNICATIONS

How to prepare corporate statements ahead of the Derek Chauvin verdict

The moment calls for comms pros to find rational language for an irrational event.

SOCIAL MEDIA

The complete Clubhouse guide: 8 steps to tap into social audio

Here’s a roadmap to navigate the social audio craze and tap into the potential of the latest viral social platform.

EXECUTIVE COMMUNICATION

How and why the ‘mixternal’ comms trend is accelerating

With COVID-19 and remote work putting the spotlight on employee experience, close collaboration between internal and external communications has become paramount.

EXECUTIVE COMMUNICATION

In his final CEO letter, Amazon’s Bezos looks beyond the shareholder model

The note is a prime example of how big corporations are balancing the traditional priority of shareholder gains with the rise of employee experience and stakeholder capitalism.

DAILY SCOOP

FedEx defends phone policy after deadly shooting, more than 1 in 3 Americans are ready for domestic work trips, and film producer Scott Rudin responds to abuse allegations

Also: Japan ignores experts calling for Olympics postponement, Peloton pushes back on demands for treadmill recall, CBS restructures following racial bias allegations, and more.

THE BUSINESS MIND

How to read a balance sheet

Don’t let the numbers dissuade you from digging into this essential information about your organization. Here’s how comms pros can make clear sense of these important documents.

THE CONSULTANT IS IN

What journalists want from PR people

Credible sources and pitches emailed early in the week, according to a new Muck Rack report.

COVID-19

Why COVID-19 communications plans must prepare messages for kids and families

As vaccines are proven safe and become available for younger family members, organizations should already be planning how to address parents potential fear and skepticism.

CAREER LADDER

Industry leaders support PR pros in between roles with networking, training opportunities

A new offering from PRSA aims to help practitioners who have been laid off or furloughed during the pandemic find new opportunities and enhance their skills.

DAILY SCOOP

ABC hires the first Black exec to run broadcast news bureau, most Americans see decline in unions as bad for the country, and Amazon’s CEO opines on lost employee trust

Also: Pfizer CEO speculates on need for third vaccine shot, Twitter promotes transparency around its algorithm, Instagram gives users options to hide likes, and more.

PR INDUSTRY

5 proven ways to boost creativity to solve tough problems

Consider these activities and tools to help build your ability to think outside the box and bring new ideas to intransigent challenges.

WRITING & EDITING

Timeless writing lessons from ‘Sesame Street’

The beloved children’s show keeps going strong after 50 years–and continues to offer a masterclass in tidy storytelling.

WINNING CAMPAIGNS

Megaworld’s video raises employee awareness of UN’s sustainable development goals

The theme was relevant for employees of a real estate developer, resulting in the top prize in the ‘Video’ category of PR Daily’s 2020 Nonprofit PR Awards.