| "We might have to charge more": Facebook's news feed change will likely cut into the money publishers make from producing and distributing branded and sponsored editorial videos on the platform. Starting in July, Google will use page speed to rank sites for mobile searches. Here's how top publishers stack up based on Google's own speed test. As brands spend more and more ad dollars on influencer marketing, they are starting to create internal influencer marketing teams to get more control over campaign performance and their relationships with social stars. More than 90,000 sites use ads.txt, up from 3,500 in September. Here's what to know about the state of ads.txt. At the Digiday Marketing Summit, brand marketers weighed in on how artificial intelligence, augmented reality and virtual reality would influence marketing in the future. Subscribe to Digiday+ to learn which technology they believe has the most potential. By launching the Amazon Channels program, Amazon entered the TV distribution business. At the upcoming Digiday Hot Topic: The Future of TV, Rich Au, director of Amazon channels, will share what's next for the company's media ambitions. Reserve your spot today. |
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| Sahil Patel Publishers were able to make decent money on Facebook by making and selling custom videos for advertisers, but that could soon change. |
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| Lucia Moses With Google about to start ranking mobile sites by speed, we looked at which top publishers are ready and which could use improvement. |
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| Sponsored Content Julius Influencer marketing has gone from a rising trend to a proven driver of sales -- and it will only continue to grow in 2018. Find out how top marketers and public relations professionals currently implement influencer marketing to grow their brands. Sponsored by Julius. |
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| Yuyu Chen Brands like HelloFresh, L'Occitane and Nike are all hiring influencer marketing roles. |
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| Lucia Moses The disappearing messages app is stepping up efforts to curry favor with publishers as Facebook deprioritizes them. |
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| Sponsored Content Dstillery To compete with Amazon, retails will need data that can help them make predictions that drive sales. Geospatial data offers location, plus the context retailers need to make decisions. Sponsored by Dstillery. |
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| Sponsored Content LiveRamp In today's omnichannel world, consumers are targeted through an ever-growing number of platforms and channels with an ever-growing number of messages. But do marketers really know just who these consumers are? Do they understand their journey? Or are they only seeing them as a mass of statistics and data points without any essential connecting threads? Sponsored by LiveRamp. |
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January 30, 2018 | 6:
30PM |
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Early Deadline:
February 2, 2018 |
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