Make sure your landing pages are clearly labeled, with calls to action and contact information. Otherwise the work you put into driving traffic to them will have been for naught.
Email is still one of the most effective tools communicators have, but new laws and bad habits mean marketers and communicators must always work to widen their audience. Here’s how.
Combine flexibility (for side gigs) and corporate responsibility with a generous salary and a cool job title to recruit and retain these emerging young stars—and top talent of all generations.
Getting earned media hits is of great value to all organizations, but PR pros can do so much more to safeguard reputations and drive a conversation about their brand or client.
It’s going to be a wild ride with all the stories communicators can expect to compete with, and it’s going to be more crucial than ever to know how to get in front of decision-makers.
Also: American Family increases its minimum wage to $20, San Antonio and Cincinnati zoos celebrate love between hippos, H-E-B offers a year’s worth of groceries, and more.
You have to speak their language and key on the numbers that matter most to them. Here’s how to plan your talk, excise needless details, and deliver attention-grabbing metrics.
