DAILY SCOOP

Facebook’s Zuckerberg proposes new systems to police social media content, General Mills defends reputation after shrimp-tail scandal, and Jay Leno apologizes for history of anti-Asian jokes

Also: Slack instantly removes its ‘DM anyone’ feature, journalists share top reasons for rejecting pitches, Chrissy Teigen leaves Twitter, and more.

STORYTELLING

5 stories to tell before a crisis strikes

Here are the essential narratives to focus on when building your brand reputation.

CRISIS COMMUNICATIONS

How to respond when a workplace crisis hits

Whether it’s sexual harassment, discrimination, workplace wrongdoing, or violence, a highly detailed response plan is essential for every organization, the consultant Erin Folk says.

WRITING & EDITING

30 words and phrases from the 1920s that are ‘cat’s pajamas’

It’s been a hundred years since these words were part of the everyday American lexicon. Do any of these old sayings deserve a closer look in modern times?

DAILY SCOOP

AstraZeneca dinged for inaccurate vaccine data in press release, productivity on collaborative tasks falters during WFH, and Citigroup bans Friday video calls

Also: Facebook shares tips for in-platform fundraising, NYC announces end to remote work for city employees, Goldman Sachs’ CEO responds to internal survey results, and more.

CONTENT MARKETING

Are you asking the right questions about your social media content?

T.J. Barber with BET Networks shares her tips on telling a compelling story with strong visuals and videos.

CRISIS COMMUNICATIONS

Cinnamon Toast Crunch flounders in shrimp-tail crisis

The sugary cereal’s digital team initially tried to deny a writer’s aquatic discovery on Twitter. The prawny saga has become must-see social media entertainment.

SOCIAL MEDIA

How to build a stronger brand to withstand the social media haters

The new rules of business branding are becoming clear, and organizations that have found big success should be prepared for a backlash online.

DAILY SCOOP

‘Ellen DeGeneres Show’ loses a million viewers, hospitals face scrutiny after price transparency scandal, and Microsoft reports Gen Z struggles with remote work

Also: Domestic air traveler numbers return to pre-pandemic levels, PR Council opens registration for its certificate program, Krispy Kreme offers free donuts with proof of vaccination, and more.

LEADERSHIP COMMUNICATIONS

Steps that organizations and individuals can take to create a sustainable, supportive workplace

APCO Worldwide’s Margery Kraus and Ragan Communications’ Diane Schwartz share their thoughts on growing the ranks of women leaders in the PR industry.

THE PR DAILY LIST

How are brands defining employee experience in core values statements?

As COVID-19 forces the workplace to reevaluate how it engages and promotes workers—and the ramifications on brand reputation—here’s how top brands are staking their claim.

EMAIL

Corporate email: Too much of too much

An abundance of email was stressing people out before the pandemic; now the overload is even worse. Here’s how to strike a healthier balance.

TAKE OUR SURVEY

PR Daily and IPR partner to report on agency/client relationship

Results from the brief survey will be shared at Ragan’s Media Relations and Measurement Conference on April 7.

DAILY SCOOP

Tokyo Olympics clarifies foreign spectator ban, Miami Beach declares state of emergency over spring break crowds, and Facebook makes first PR announcement on Clubhouse

Also: CDC relaxes physical distancing measures for schools, TikTok ‘aggressively banned’ violent videos in Myanmar, PR pros crave agencies with global reach, and more.