Remember when the five-year business plan worked just fine, when the pace of change was slower, when it was easier for companies to spot competition coming, and when disruption wasn’t really a thing? That’s no longer the case. Not only is change a constant, but the buzz in business is continuous transformation, and especially digital transformation. “Lack of a well-defined and well-communicated strategy is among the most common reasons for failed digital or other business transformations,” writes strategy and change consultant Mark Berns. “The upshot is inconsistent leadership, conflicting goals and initiatives, resistance to change, and lack of resources available to deliver on change and make it stick.” Berns has provided us with detailed advice on how to make your transformation strategy successful, but above all, he says, communicate the strategy. “It will affect everyone, so it’s vital that they understand your new focus and direction, and how it will inform their own work. As you move from defining a strategy into planning and execution, if 95% of employees don’t know where you’re going, there’s a 100% chance you’ll end up someplace else.” Read more here. |