The real winners of the 2016 Cannes Lions, The best fake ads of the year are better than any Cannes Lion winner, As ad tech consolidates, business models shift, CNN digital gm Andrew Morse: 'Chasing scale is a fool's errand',
| Lucia Moses As Facebook, Google, Apple and Snapchat compete for audiences and advertising, they’re providing new outlets for publishers to distribute their news content, but some publishers have been bigger beneficiaries than others. BuzzFeed, CNN and The New York Times are three whose resources, scale and brand have helped them develop close relationships with the platforms. But their closeness can lead to a suspicion that they’re favored over other publishers. |
| | | Shareen Pathak Digiday has compiled its own version of the Cannes Lions. The Grand Prix for rumor: That the ANA execs, scheduled to attend Cannes, were "persuaded" last minute not to by a consortium of agencies. Best quote: "We'll link to a $15,000 gold dildo just to troll people. It's fun," said Gwyneth Paltrow of her role as curator at Goop. And the best sign of the times? The New York TImes winning a Grand Prix for its VR work at what has traditionally been an agency-heavy shindig. |
| | | Mark Duffy Cannes has become both a scam and a sham: extortionary fees, more fake entries (now with client collusion) and pettier block voting every year. It is more immaterial to the real ad world than ever. It's time for the ad industry to start celebrating a relevant awards show: The U.K.'s Chip Shop Awards, the world's preeminent 100 percent fake ads event. This year’s batch of irreverent fake ads for real products include one for British pork in which Prime Minister David Cameron makes a cameo, and a brilliant PSA that uses Snapchat’s ghosts to caution against texting while driving. | | | | Yuyu Chen CPM is the root cause for ad fraud and bot traffic. Ad tech has to move from CPM to performance-based models. Meanwhile, it will need to adopt a software as service model to extract the technology fees and reveal the real media price, rather than marking up inputs going into the solutions. "Media arbitrage cannot be a long term solution and it ultimately provides not enough value to people," said Victor Wong, CEO of programmatic creative platform Thunder. |
| DashBid Some of the issues with publishers’ tech choices, like scripting overload, have been discussed time and time again. Others, like the potential to violate users’ privacy, are more hidden. But none have been solved. Here's our list of five ways publishers are losing control of their pages, followed by our solution to help them take back control. Sponsor content by DashBid. |
| | | Jessica Davies Andrew Morse, CNN's executive vp and gm of CNN Digital Worldwide took a break from Cannes to discuss the news network’s Facebook Live strategy. “Right now, the main goal is to be there and see how the audience engages,” he said. |
| Turn If 100 percent viewability is incredibly difficult to attain and estimations about viewability are accurate enough, why is the industry still so firmly fixated on it? Marketers are paying only for ads that are viewed, and while it’s not an exact science, it should be enough to put the viewability issue to rest, but there are plenty of other metrics that deserve the attention their famous cousin has been getting, from brand lift to the Net Promoter score. Sponsor content by Turn. |
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