Facebook ponders name change, Airline mask comms lessons

DAILY SCOOP

Facebook proposes name change, Southwest backtracks on vaccine mandates, and Zillow blames supply chain home-buying freeze

Also: GE, Union Pacific and others announce vaccine mandates, how Facebook’s brand reputation affects user numbers, how personal storytelling offers COVID-19 messaging opportunities, and more.

CRISIS COMMUNICATIONS

7 communications lessons from air travel mask rules

A PR pro reflects on her recent travel and how messages about masks are being delivered and received as the COVID-19 pandemic lingers.

COMMS WEEK

Why leaders must erase the stigma against taking time off

Sarah Plaster, Aflac’s organizational comms director, unpacks the top findings of ‘The 2021-2022 Aflac WorkForces Report.’

LEADERSHIP COMMUNICATIONS

5 keys to better, more substantive leadership comms

Heed this advice to create a culture that honors diversity, facilitates honest feedback and values genuine authenticity.

A DAY IN THE LIFE

Music industry PR pro Wes Davenport shares hope for PR’s virtual future

Even for an industry that is built on in-person interaction and performance, some digital tools offer a broad new horizon for reaching media outlets and driving awareness.

THE CONSULTANT IS IN

3 big communications issues that demand immediate attention

Here’s how the pandemic has reshaped the work of communications leaders around the world.

DAILY SCOOP

How brands attract social media users, Intel CEO addresses chip production woes, and Starbucks dismisses claims of anti-union intimidation

Also: Little Caesars looks to cast its next commercial with TikTok contest, Sinclair acknowledges ransomware attack, TikTok launches audio marketing tools and more.

STORYTELLING

What powerful visual storytelling looks like in health care

Follow these six rules to capture audiences with important stories from your organization’s leaders.

CAREER LADDER

How to survive the trickiest, stickiest interview questions

As ‘The Great Resignation’ chugs on, take time to brush up on 12 notorious stumpers designed to make candidates sweat.

MEDIA RELATIONS

Establish unique brand value before seeking the media spotlight

Here’s how to be ready to use press to drive sales.

DAILY SCOOP

Netflix, Apple terminate outspoken employees, U.S. workers increasingly make demands of employers, and IATSE union offers labor messaging lessons

Also: Megan Thee Stallion becomes a Popeyes franchisee in promotional partnership, Impossible Foods defends its sustainability record, and more.

SOCIAL MEDIA

How to win over skeptical Gen Z audiences on social media

Young consumers are ready to dump your brand if it’s not authentic, relevant and trustworthy. Here are three rules for reaching out on social platforms.

LESSONS IN LEADERSHIP

4 key tenets for leading through ambiguity

COVID-19 is teaching organizations to operate in new and unfamiliar ways.

COMMS WEEK

How to create a thriving future workplace

Workplace experts share five predictions that will shape, transform and fuel the coming corporate revolution.