Plus: The Trade Desk predicts the future of the cookie.
| | | | | Digital | | July 9, 2020 | By Sara Jerde |
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| Pressure Intensifies on Facebook After Meeting With Civil Rights Groups and Audit | |
| | Good morning to you, So you may have heard that there's some pressure on Facebook to clean up its platform. Last week, a slew of brands got on board the Stop Hate For Profit campaign to boycott advertising on Facebook at the urging of civil rights groups, among others. Well, representatives from some of those groups met with Facebook earlier this week, as my colleague David Cohen reported. As Facebook characterized the meeting: “We know we will be judged by our actions, not by our words, and we are grateful to these groups and many others for their continued engagement.” As Free Press (an advocacy group) co-CEO Jessica J. González characterized it: Facebook executives used “the same old talking points” that made the meeting feel like “nothing more than a PR exercise." The findings of a civil rights audit released yesterday found that Facebook still had work to do, pointing to several ways it could improve. Read Cohen's report here. In other news: The Trade Desk's CEO is "still not convinced" Google will get rid of third-party cookiesWhatsApp has new features for businessesSpotify wants in on the advertising gameTikTok made its ad offerings more widely availableNeed a break? Take a look at how Essence pulled off its first virtual festival. Let me know what interesting *virtual* events you've attended at sara.jerde@adweek.com. Please consider supporting our journalism with an Adweek Pro Subscription and gain full access to all of Adweek's essential coverage and resources. | | | |
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