 | July 4, 2020 |
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| Facebook's ad revenue could take a hit if more brands follow Unilever's lead on boycott. |
Facebook's advertiser boycott is gaining steam: Last Friday, Unilever became the largest company to commit to pulling ad spend on the platform — and not just for July, as the boycott calls for, but for the rest of 2020.
Last week, we predicted that even with a growing number of advertisers boycotting, it was unlikely to affect Facebook's ad revenues. But this major pullback from Unilever — and a growing number of brands that have joined since we last covered it, including Verizon and Honda — could change that.
But this also present an opportunity for smaller local businesses and performance marketers that heavily rely on Facebook for advertising.
Insider Intelligence's Nina Goetzen has the full story. |
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