Facebook's Anthology program launched three years ago to pair brands and publishers in order to create branded content to distribute on the platform. But Anthology has since lost its luster. Snapchat has faced backlash toward its redesign since rolling it out in February -- including from Kylie Jenner. Here's why the app won't reverse course. Facebook is pitching advertisers the chance to buy ads against what the platform considers its most brand-safe videos at a bargain price. But ad buyers are wary of the program. "The way we want to do commerce doesn't exist right now." Steetwear publisher Highsnobiety plans to make e-commerce 30 percent of its revenue over the next five years. Subscribe to our Amazon briefing to get news, quotes, stats and analysis about all things e-commerce from across our coverage in media, marketing, retail, finance and more. The role of CMO is evolving as brands start to re-evaluate their media spend. At the Digiday Programmatic Marketing Summit, taking place in New Orleans from May 30 to June 1, hear how CMOs are moving away from simply orchestrating marketing deals to getting more involved. Reserve your spot at the summit today. |
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| Tim Peterson Facebook’s Anthology program helps brands work with publishers to produce branded content. But some ad buyers don't need — or even want — the help. |
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| Ilyse Liffreing Snapchat is following in the grand tradition of social platforms, which seem to be able to survive, and even thrive, outside of the roller coaster of consumer opinion that traditional brands must abide by. |
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| Sponsored Content Tune It's past time for brands to master mobile marketing. And when it comes to mobile, marketers don't need to choose between a paid or organic media strategy. In fact, it's almost always best to use both. But it can be tough to determine what that right balance is. Sponsored by Tune. |
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| Tim Peterson Facebook is putting a velvet rope around certain videos on its platform, but some ad buyers only see a black box. |
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| Lucinda Southern “This is the first time we're in a position to craft a content-led strategy for commerce the way we want to do it.” |
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| Sponsored Content Viant By surveying 250+ brand-side marketers about their opinions of people-based marketing, they share how they are implementing it currently or plan to implement people-based campaigns in the future. Get the guide. Sponsored by Viant. |
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| Sponsored Content AppNexus Facebook earned notoriety for enabling the spread of fake news. Google has come under fire for monetizing violent and extreme content on YouTube. And these issues produced an uproar: the brands whose ads are appearing next to objectionable content. Sponsored by AppNexus. |
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