Also: NAACP encourages organizations to extend Black history past February, McDonald’s brings back a fan favorite, most leaders don’t contribute to a positive work environment, and more.

TODAY’S HEADLINES – 02.11.2021  
 
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DAILY SCOOP

Hormel buys Planters for $3.35B, Facebook working on Clubhouse clone, and Lucasfilm drops Gina Carano

Also: NAACP encourages organizations to extend Black history past February, McDonald’s brings back a fan favorite, most leaders don’t contribute to a positive work environment, and more.


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LEADING NOW

Why can’t employee communications be exciting?

PepsiCo Foods’ Joan Cetera chips away at outdated notions of internal comms.


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SOCIAL MEDIA

Calculated risk: Social media strategy in 2021

Kivvit’s Pearl Gabel, social media veteran behind New Jersey’s viral entrée into Twitter, shares her thoughts on what will work in the months ahead.



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MARKETING

A U.S. marketer’s guide to celebrating Lunar New Year

The important holiday in the Asian-American community should get some attention from communicators. Here’s what should be part of your plans.


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LEADERSHIP COMMUNICATIONS

Navigating the aftermath: Top 10 communication trends for 2021

This year, embrace a virtual culture, establish kindness as a core competency, and work hard to build back trust.


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LEADERSHIP COMMUNICATIONS

PR pros honor Black contributions to the industry for Black History Month

In an event hosted by the Diversity Action Alliance and the Museum for PR, leaders from across the U.S. share their experience as Black PR pros and their hopes for the future.


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DAILY SCOOP

‘Aunt Jemima’ becomes ‘Pearl Milling Company,’ Salesforce announces permanent remote workforce, and Heineken to lay off 8,000

Also: Virtual court proceedings go viral with kitten filter, Nationwide has catchiest brand jingle, Coca-Cola’s 100%-recycled plastic bottles, and more.



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STORYTELLING

3 ways to make tech the good news story of 2021

Innovation is helping make the future less scary. Help your clients or your company in any sector talk about what’s coming next with these takeaways from the travel industry.


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THE WORKPLACE

How to follow your passion toward a brilliant, meaningful career

A panel of experts share timeless (and timely) tips for finding your way in a chaotic professional landscape.


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WINNING CAMPAIGNS

How The Hospital for Sick Children built awareness to raise $400 million for new facility

A spare conference room was transformed into a replica of the Pediatric Intensive Care Unit to deliver an experience that nabbed first place for Cause Marketing Campaign in PR Daily’s 2020 Media Relations Awards.


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DAILY SCOOP

Robinhood faces lawsuit over customer comms, how Americans are using social media, and South Africa reacts to bad vaccine news

Also: Offering incentives to employees for vaccinations, Cyberpunk 2077 maker announces cyberattack, what PR pros thought about this year’s Super Bowl ads, and other crucial stories.



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THE BUSINESS MIND

Making a plan to develop your business fluency

Having the acumen to be a strategic advisor is crucial for today’s PR pro, but where should you start?


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DIVERSITY AND INCLUSION

How communicators can facilitate DE&I breakthroughs in 2021

This is the year we must go from lip service to substantive action. Experts share how to make genuine progress–and become a more inclusive storyteller.


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PR INDUSTRY

3 social media trends to embrace in 2021

What type of content will perform the best on Instagram? How can social media drive crucial e-commerce operations? Here’s what you must know.


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