DAILY SCOOP

Facebook to pay NewsCorp for content in Australia, brands pushed to speak up on voting rights in Georgia, and airlines share cautious optimism on surging ticket sales

Also: Nursing home chain responds to lawsuit, IPR releases research framework, California pushes for transparency on data collection, Twitter launches its first ‘Brand Bracket,’ and more.

THE WORKPLACE

Reimagining the workplace offers opportunity for inclusion

Women PR leaders share their view of what’s needed to shrink the achievement gap and what female leadership has meant for them personally.

TRENDSETTERS

After the COVID-19 crisis, where will the cutting edge of experiential tech be?

The digital transformation of the past 12 months has brought 10 years’ worth of innovation, but we aren’t all connecting to the network with VR headsets just yet.

THE CONSULTANT IS IN

A unique way communicators can measure impact

Glean takeaways from Progressive’s 2020 hiring initiative to get a better handle on proving your ROI.

DAILY SCOOP

The Oscars offers most diverse nominee list yet, Microsoft’s social media channels keep users informed during outage, and Facebook to launch vaccine finder

Also: Google’s messaging fails to convince data-collection critics, 86% of PR teams to bring in outside creative help in 2021, DC Comics bars its artists from producing NFTs, and more.

PR INDUSTRY

How clarity of purpose is the key ingredient for navigating ‘messessary’ conversations

The complexity of the modern world requires urgency and precision from communicators looking to engage on ‘messy, but necessary’ discussions.

WRITING & EDITING

Infographic: The most pervasive grammar gaffes

Editors share the top blunders and snafus they encounter every day.

A DAY IN THE LIFE

Swerve PR’s Brianne Arpa: ‘Knowing your limits is an act of generosity’

In a profession that is ‘always on,’ it can be difficult to say no or ask for help. Here’s how one PR pro is putting a priority on self-care.

DIVERSITY AND INCLUSION

Beyond Black History Month: NAACP leaders share why #28DaysAintEnough

Don’t stop your efforts to amplify and support Black employees, community members and more. Here’s how your organization can continue to support racial equality and justice.

DAILY SCOOP

Bank customers fume at delayed stimulus payments, Instagram honors women in STEM, and Uber partners with Lyft on banned driver database

Also: Chris Harrison won’t return to host ‘The Bachelorette,’ PR pros focus on the wrong metrics for measurement, Bitcoin value reaches an all-time high, Netflix tests an end to shared passwords, and more.

PR INDUSTRY

With NFT, finally a crypto product with a clear PR application

Communicators might not look to sell collectible versions of their tweets, but the opportunity to create one-of-a-kind brand swag shouldn’t be overlooked.

STORYTELLING

A shortcut to story structure: ‘And, but, therefore’ offers a speechwriting roadmap

Douglass Hatcher, a speechwriting guru with experience at Mastercard and on Capitol Hill, shows how a good speech relies on structure to deliver an unwavering message.

SPEECHWRITING

How every communicator can deliver authentic, powerful messaging that resonates

Gain expert insights into crafting modern messaging from speechwriting heavy hitters who served under President Obama, Hillary Clinton and Laura Bush.

DAILY SCOOP

Nike ties DE&I goals to exec pay, The Weeknd boycotts the Grammys, and Barbie’s Ken celebrates 60th birthday

Also: YouTube removed more than 30,000 videos with COVID-19 vaccine misinformation, Facebook tests video and ‘Stories’ ads, Society of Editors’ exec resigns, and more.