The immediate need to play defense, provide robust media relations and careful holding statements can differ from the strategic approach required for long-term management.
The immediate need to play defense, provide robust media relations and careful holding statements can differ from the strategic approach required for long-term management.
Your workers are key ambassadors for your brand, especially on social media. However, you must provide clear guidelines to ensure the right message comes through online.
Ragan’s Top Women in HR Awards will showcase the women making their mark in the human resources field. Nominate yourself, your clients or your colleagues by June 3!
Also: Lowe’s, Walmart and Target report boosted online sales, winning content strategies during COVID-19, United Nations’ guide to fighting misinformation, and more.
As we’ve seen disasters come in all shapes and sizes, and dealing with a pandemic is quite unlike walking back a CEO’s PR gaffe. Still, these fundamentals can help you keep your business afloat.
With information overload and media disruption from COVID-19, you will have to be your own best advocate to get your messages out there. Here’s why video is a crucial tool.
Our poll respondents say the crisis has changed the industry forever. Here’s how communicators see their future function as businesses navigate their way back to ‘normal.’
Also: Google Maps encourages virtual vacations, Instagram launches feature focused on wellness and mental health, South Korean soccer team apologizes for sex dolls, and more.
