Facebook's Political Ad Errors

4 years ago

Html
Text

Plus, Facebook's and Twitter's earnings reports ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Not coming through? Click here to view in browser

Digital

October 30, 2020

By Jameson Fleming

Presented By

Just Days Before the Election, Facebook’s Political Ads System Still Isn’t Fully Fixed

Hi there,

Sara is off today, so Jameson Fleming, senior editor, membership, is here filling in for her today.

Facebook intended to block all new political ads with a week to go before the election. What it actually did was pause countless ads already running. The Biden campaign told Adweek that the errors cost the campaign a half million dollars at a crucial time. The issues come as Facebook released its Q3 earnings report, which showed the advertising boycott had little effect, with revenue rising 22% year over year.

You can read our deep dive into all of Facebook's election issues here.

Here's what else we're covering:

Netflix is hiking its subscriber prices again. Here's why.Ad-tech firms are showing signs of life, but concerns remain for the industry.Twitter earnings: Revenue is way up. User growth is stalling out.LinkedIn is rolling out a new tool to help you figure out your career.

Stat of the Day: Super Bowl spots are selling for $5.5 million per 30 seconds. Read our exclusive story on Super Bowl ad sales.

Need a break? Check out how brands are reimagining Halloween.

Consider supporting our journalism with an Adweek Pro Subscription and gain full access to all of Adweek's essential coverage and resources.

Advertiser Boycott Had Little Effect on Facebook’s Q3 2020 Revenue, Which Rose 22%

The tech company cited a shift toward ecommerce driven by the pandemic.

Adweek Promos and Events

The NFL, NBA, NHL, MLB and More on the Future of Sports

In the sports realm there are many winners—athletes, teams, leagues, media, and of course, brand marketers. This year, however, has tested the mettle of all sports pros.

Join Tim Ellis, EVP and Chief Marketing Officer of the NFL, Heidi Browning, Senior EVP and Chief Marketing Officer of the NHL, Kate Jhaveri, EVP and Chief Marketing Officer of the NBA, Shiz Suzuki, AVP, Sponsorships and Experiential Marketing at AT&T, Barbara McHugh, SVP of Marketing for the MLB, Johanna Faries, Commissioner of Call of Duty Esports at Activision Blizzard, and many more for the Brandweek Sports Marketing Summit and Upfronts, a live virtual experience on Nov. 16-19. They'll share how they successfully navigated a year of upsets and transformation, what's in store for the coming year and insights in four themes: The Fan Experience, The Brand Experience, Sports for Social Good and The Future of Sports.