With snark and vitriol reaching historic levels in online discourse, brands and PR agencies should consider level-setting for basic civility and decorum in their messages.
There’s plenty of work involved, but the payoffs are important: efficiency, collaboration, budget dollars and, potentially, a seat at the decision-making table.
Nominate yourself, your colleagues or your clients for Ragan and PR Daily’s Communicators of the Year & Rising Star Awards. Don’t miss the late-entry deadline, this Friday, Dec. 11.
Also: Universal Orlando Resorts pokes fun at an old tweet, Home Depot’s quest to reunite toy with toddler goes viral, Twitter users ridicule Apple’s AirPods Max, and more.
Also: American to offer pre-flight COVID-19 tests, 70% of UK consumers say digital content affects perception of accompanying ads, remote meeting etiquette, and more.
If you can’t agree on a number, the rest of your back and forth will be a waste of time.
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