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| Making video more prominent so it stays with users as they scroll By Lauren Johnson As Facebook's news feed increasingly moves from text to video, the social network is rolling out a new feature on desktop that makes clips more prominent. In February, Facebook rolled out a mobile feature called watch and scroll that lets people keep watching organic videos and ads as they scroll through news feeds. Now, the... Read more » |
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| Introducing Adweek’s Mar Tech Superstars By Christopher Heine |
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| Viewers can paint the second single 'Stained Glass' By Marty Swant |
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| Nick Thompson is shaking things up at the iconic magazine By Emma Bazilian |
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| Creates another source of revenue By Marty Swant In its bid to make the mobile web faster--and more profitable--Google is adding more capabilities to its accelerated mobile pages to help publishers make more money and users waste less battery power. At its annual I/O developer conference this week, Google unveiled several updates for its AMP (Accelerated Mobile Pages) Ads initiative, including the ability... Read more » |
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| Instagram's great engagement and Facebook Live grows By Christopher Heine It's been another interesting week in interactive marketing statistics and figures. Here are the seven that particularly caught our eye. 1. Insta-engagement Per SocialBakers' research released today at the company's Engage conference in Prague, Czech Republic, brands are getting three times more engagement on Instagram, while celebrities are garnering 3.6 times more via the app,... Read more » |
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| AI discovered science-based insights By Lauren Johnson The Mirai is Toyota's car of the future. It runs on hydrogen fuel cells, gets 312 miles on a full tank and only emits water vapor. So, to target tech and science enthusiasts, the brand is running thousands of ads with messaging crafted based on their interests. The catch? The campaign was written by IBM's... Read more » |
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| Featured Jobs | | Miami Dade College Miami, Florida (US) | | Talk to Jess, LLC Studio City, California | | The Marketing Division New York City, New York (US) | | Haymarket Media Group New York City, New York (US) | | Criterion Global | International Media Planning + Buying New York City, New York | | |
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| TeamDom partners with Virool By Marty Swant Having built a following of millions across social media platforms, one group of social media stars is hoping to parlay their success with viral content into the realm of vertical video. TeamDom, founded by internet celebrity and Disney channel actor Jake Paul, is partnering with San Francisco-based ad-tech firm Virool on a service that helps... Read more » |
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| Bruce Falck joins the social network from Turn By Marty Swant Twitter has hired the former CEO of the programmatic ad-tech firm Turn Inc. as its new general manager of revenue product Bruce Falck, who left Turn in April after it was acquired by Amobee, will join Twitter at a time when the company is making a number of changes its revenue department as it looks... Read more » |
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| Could improve creative and targeting By Lauren Johnson As brands increasingly ask for solid measurement transparency from digital ads, Pinterest is rolling out a new feature that gives marketers a small drive-by look at how posts are performing. Here's how the tool works: When brands login to their account, an icon overlays each Pin that breaks down the post's engagement. When clicked on,... Read more » |
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