Facebook Watch still has a long way to go to rival YouTube. Watch videos are being viewed for an average of 23 seconds, which is nowhere near the consumption levels of the top YouTube and TV channels. "Such a huge pain in the ass": Every newsroom has its content management system nightmares. Several journalists shared their frustrating experiences with Digiday. Ikea's slow adoption of digital is partly to blame for its struggles with e-commerce sales, and it's hoping its new augmented reality app will change that. Politico's Poppy MacDonald talks about how the publisher has avoided the effects of the waning Trump bump and more on the latest episode of the Digiday Podcast. Lately, digital ad spend has grown about 5 percentage points per year. Subscribe to Digiday+ to learn why maintaining this level of growth is unsustainable. At the Digiday Programmatic Media Summit, learn how publishers like The Financial Times, Axios, Business Insider and much more are taking back control of their tech stacks. Join us in New Orleans from Nov. 13 - 15. |
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| Sahil Patel Facebook’s Watch is beginning to drive longer watch time on videos. |
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| Ross Benes While everyone in media eventually has a frustrating moment with their CMS, some experiences are particularly egregious. |
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| Sponsored Content Tune We asked ten world-class industry experts for their opinions on the state of marketing and advertising, and where it's going in 2017. Download the guide. Sponsored by Tune. |
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| Seb Joseph Ikea wants to hit EUR5 billion ($5.9 billion) in online sales by 2020, up from the EUR1.4 billion ($1.6 billion) it generated in 2016. |
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| Aditi Sangal “Trump has been good for traffic. [But] we have sustained that growth that we got during the election.” |
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| Sponsored Content Factual The more consumer data becomes readily available, the smaller the gap between deriving meaningful insights and trends from measurements. Which points of measurements have worked for you to drive better audience insights and increase consumer loyalty and engagement? Which haven’t worked so well? Take a few minutes to complete this survey and you’ll get the full report, along with a $5 Starbucks gift card. Sponsored by Factual. |
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