Recently, Facebook disabled a media buyer’s ad profile and revoked his access to advertising tools. The buyer is frustrated with Facebook’s support team, which has yet to detail why it happened or speak with the buyer.
December 02, 2019

Recently, Facebook disabled a media buyer's ad profile and revoked his access to advertising tools. The buyer is frustrated with Facebook's support team, which has yet to detail why it happened or speak with the buyer. Read more below.

  • In the latest edition of our Confessions series, in which we trade anonymity for honesty, we hear from the buyer who details how difficult it is to navigate Facebook's support team.
  • BuzzFeed's new ad product, SponCon, allows programmatic advertisers to have a seat at the edit table, giving them the ability to dictate what kinds of people they want to reach and which topics the content should cover.
  • Just a few weeks removed from its fourth anniversary, Stat News has turned subscriptions into the foundation of its revenue, and it is busy using subscriber data and feedback to further diversify its revenues.
  • Digiday Research asked 136 publishing execs about various tactics they use to drive subscriptions and which they find most effective. The most effective tactic was “adapting the frequency of email,” followed by customizing content for each user.
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The Confessions
Recently, Facebook disabled a media buyer’s ad profile and revoked his access to advertising tools. The buyer is frustrated with Facebook’s support team, which has yet to detail why it happened or speak with the buyer.
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Beyond Ads
BuzzFeed’s new ad product, SponCon, allows programmatic advertisers to have a seat at the edit table, giving them the ability to dictate what kinds of people they want to reach and which topics the content should cover.
Sponsored by Acxiom Branded Content
As browser restrictions and privacy regulations take hold, marketers are turning to identity-based solutions to drive ad targeting and segmentation. Download the guide to learn best practices for using first- and second-party data to establish customer identity.
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Beyond Ads
The finance and business news publisher expects to offer the stock performance prediction tool as a standalone subscription product. Starting next year, Forbes reporters will have access to Quantalytics’ insights to incorporate into stories.
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Despite new browser restrictions, major companies including BuzzFeed and GroupM are using data and technology to drive behavioral targeting and personalize the on-site experience.
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Content & Commerce
The Dodo’s new content distribution plan is amplifying its furry talent to create new consumer-based revenue streams through partnerships with Airbnb and Scholastic.
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Sponsored by GeoEdge
From Reddit to mommy blogs, x-rated ads continue to hurt publishers' bottom lines. In a new guide, learn which tools and tactics publishers have been using to fight back.
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Publishing in the Platform Era
Since changing its social media strategy in April to driving referral site traffic where people can register and, ultimately, subscribe, the publisher has grown monthly referral traffic from social media platforms by 180%.
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Brands in Culture
The digital-only phone carrier Visible has believes that experiential marketing is key to getting consumers to consider the company when they switch phone carriers.

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