Facebook Takes a Stand

Good morning,

Facebook removed ads that came from the re-election campaign for President Trump on Thursday. The ads featured a symbol used by Nazis and reached hundreds of thousands of users before they were ultimately removed by the platform.

Outside of political advertising, the platform has received widespread criticism over how its executives treat content moderation. Unlike Twitter, Facebook has taken a more lax view on removing Trump's organic posts. And unlike Twitter, Facebook is still open for political ad business.

It's not like this is a new conversation. Remember the stunt the presidential campaign for Sen. Elizabeth Warren pulled? In October, her campaign placed an ad on Facebook that claimed its CEO Mark Zuckerberg endorsed Trump for a second presidential term.

While Zuckerberg says Facebook is still committed to allowing political ads on its platform, users can hide them if they don't want to see them. "For those of you who’ve already made up your minds and just want the election to be over, we hear you," Zuckerberg wrote in an op-ed introducing the feature.

They "hear" you, but won't turn off the feature. Political advertising on the platform is expected to make up less than 1% of total company revenues this year.

Read the rest of our coverage at adweek.com/digital and let me know what we missed. I'm at sara.jerde@adweek.com.

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