DAILY SCOOP

Facebook upholds Trump ban, Consumers trust doctors and educators over business leaders, and Basecamp employees resign following tense meeting with leadership

Also: Beer companies celebrate Cinco de Mayo, Spotify responds to artist protest, Twitter acquires ad-blocking subscription service, and more.

MEASUREMENT

How to measure the trust that today’s audiences require

The pandemic has made trust more important than ever. Here are some ways you can survey your stakeholders to see if your credibility is waning or waxing.

WRITING & EDITING

52 transitional phrases to keep your writing connected

Print this list, and post it near your computer.

DAILY SCOOP

Well-being tied to business outcomes in Aon survey, EPA requires orgs share emission reduction strategies, Gates’ divorce underscores change comms messaging

Also: Twitter launches Spaces, Expedia partners with influencer to ease travel fears, World Press Freedom Day celebrated, and more.

RESEARCH SNAPSHOT

Should your brand reward vaccinated consumers with giveaways?

The data from Morning Consult suggests that efforts to offer incentives have a minimal impact on vaccine adoption—but could offer upside for perception of your organization.

MARKETING

10 books every PR pro should read

Out of the hundreds of books professing unique knowledge of the PR industry, only a handful are truly worth exploring. Here are some titles that warrant a second look.

THE WORKPLACE

Hybrid collaboration, video and the future of work

As employees indicate that they want flexibility and remote work options—even after the threat of COVID-19 is neutralized—comms pros must find ways to connect office-bound and virtual workers.

A DAY IN THE LIFE

Clarity’s Jon Meakin: ‘We’re not going back—we’re going forward’

Here’s how the president for North America with Clarity PR is setting the tone on looking to the future and creating value in an uncertain landscape.

RAGAN AWARDS

Ragan will recognize the influential women in employee wellness and HR

Ragan's Top Women in Wellness and HR Awards will shine a spotlight on the incredibly important work women are doing to benefit their employees and organizations. The deadline for submitting nominations is next Friday, May 14. Self-nominations—as well as nominations on behalf of your colleagues or clients—are accepted.

DAILY SCOOP

Kentucky Derby launches equity initiative, consumers buy more from environmentally friendly brands, and Grammys eliminate secret nomination committees

Also: Omnicom celebrates Asian American Pacific Islander Heritage Month, Facebook pursues messaging encryption, University defends firing of whistleblower professor and more.

THE BUSINESS MIND

How to analyze and communicate your profit margin

Do you know the difference between gross margin and net margin? Know how to calculate earnings per share? Here’s a quick guide on the math behind these important terms.

PR INDUSTRY

6 signs a PR career is right for you

Considering joining the communications industry? If you meet these qualifications, consider what the field has to offer, because you might be a great fit.

PR INDUSTRY

Why communicators must be responsible for getting the information they need

The ‘san-gen-shugi’—roughly translated as ‘the three realities’—offers a model for how communicators can ensure that they have the resources to be strategic advisors.

RAGAN AWARDS

Do you work with a top woman in wellness or HR—or are you one?

Ragan’s Top Women in Wellness and HR Awards will honor the female leaders in employee well-being and Human Resources. Nominate yourself—or your clients or colleagues—by Friday, May 14.