Hi there,

Facebook took the notable action of removing accounts that promoted QAnon yesterday, as my colleague Scott Nover reported.

Individuals who express those beliefs on Facebook will still be able to do so (as long as they don't violate site rules). However, the platform will now limit their ability to formally organize on their channels.

Facebook's decision has parallels to its competitors: Twitter, among other actions, banned 7,000 accounts associated with QAnon last month; TikTok removed QAnon hashtags; Reddit removed QAnon subreddits.

In media news:

• Condé Nast touted its virtual event lineup to advertisers this week, giving a glimpse of events to come this year. Without revealing exact lineups, the company touted a virtual New Yorker Festival, as an example, featuring "curated activities for inside and outside the home."
• Under a new partnership, native advertising company MGID will provide the service across Microsoft's news properties, including MSN.
• A new branded content deal struck between Bleacher Report and Audi will kick off with a five-part series that profiles up and coming talent in Major League Soccer. The series, called The Academy, debuted across channels yesterday.

In other news:

• The Pew Research Center found that almost three-quarters of U.S. adults overall believe social media platforms are censoring their views.
• Vizio hires Adam Gaynor to lead Project OAR as it enters a new stage of growth.
• Was the practice of keyword blocking overblown earlier this year?

Fun Fact: After declaring bankruptcy in January, Payless wants to open between 300 and 500 stores in the U.S.

Need a break? Give yourself a *virtual* manicure.

Give me a heads up on news tips/interesting items at sara.jerde@adweek.com.

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Pew Research Center found that almost three-quarters of U.S. adults overall believe censorship is occurring.

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The partnership covers in-app activity for Promoted Pins, video ads.

The addressable advertising consortium is entering a new stage of growth.

DoubleVerify finds a year-over-year decrease, despite publisher concerns.

App Stories were added to Snap Kit for developers in March.

The league and the social network’s VR arm reached a multiyear partnership earlier this week.

The social network shared data covering July 1 through Dec. 31, 2019.