Digiday asked media and marketing insiders about what will die in those industries in 2018. Here are their responses, including Facebook Watch and BuzzFeed's commitment to news. Nearly 80 percent of the chief marketing officers and vps that video ad platform Teads surveyed in November said they are more concerned about brand safety than ever before. These five charts illustrate the state of brand safety. Lisa Sugar, PopSugar's co-founder and president, talks about how branded content will change in 2018 and the evolution of content and commerce in this Q&A. "[Amazon] could fuck us all tomorrow if they wanted to." In 2018, publishers that have built businesses based on e-commerce affiliate commissions will get a wake-up call, thanks to Amazon. Subscribe to Digiday+ to find out why. Digiday Research found in a survey this year that 90 percent of media execs believe Amazon can threaten the duopoly. Check out some of our other favorite insights from our research in 2017. According to Bloomberg, the future of TV might be on Twitter. At the Hot Topic: The Future of the TV, learn about the organization's latest foray into 24-hour social video from M. Scott Havens, Bloomberg's global head of digital. Reserve your spot today. |
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| Lucia Moses Facebook Watch, 30-second video ads and independent media are among the things in media and marketing that will die in 2018, our anonymous sources predicted. |
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| Ross Benes Thanks to digital skullduggery, brand safety remains hotter than the devil's anvil. |
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| Sponsored Content Oracle and Netsuite Despite the irrefutable disruption of e-commerce in the retail space, the majority of transactions still occur in brick-and-mortar stores, enabling these locations to evolve into a next generation. In this guide, you will learn how to enable a "next generation" store, the effectiveness of omnichannel servicing for retail stores and more. Sponsored by Oracle and NetSuite. |
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| Max Willens The PopSugar co-founder weighs in on lifestyle publishers’ flight toward commerce and events, plus the evolution of branded content. |
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| Max Willens Many publishers looking to diversify their revenues put money into building up affiliate commerce operations in 2017. In 2018, they will have to reckon with Amazon’s dominance. |
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| Sponsored Content Social Native The "creator class" isn't just creating content -- they're creating opportunities, and quickly at that. More and more creatives are electing to abandon the traditional workforce and instead join the Gig Economy, allowing brands the chance to collaborate with individuals who are passionate about the content they create. Get the guide. Sponsored by Social Native. |
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| Sponsored Content GeoEdge Malvertising is taking a serious toll on the ad industry. From deceptive ad formats to increasingly frequent ransomware deployments, malicious advertising is a global business crisis. Get the guide to learn how ad tech is helping advertisers fight back and more. Sponsored by GeoEdge. |
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