With Facebook's habit of ending its publisher subsidy programs, Facebook Watch partners are exploring opportunities to sell their shows to other platforms and marketers.
"Facebook has to recognize its higher social responsibility." Since Facebook CEO Mark Zuckerberg faced criticism for his initial silence on the Cambridge Analytica scandal, he's apologized during a media tour. But his comments aren't enough for some observers.
Ads haven't historically been Spotify's strong point -- after all, the company makes a lot of its money from premium subscriptions, which let people avoid ads. But ad buyers expect Spotify to focus more on its ad business in the aftermath of its initial public offering.
Publishers are turning to Apple News to replace traffic they used to get from Facebook. Subscribe to Digiday+ to learn why Apple will disappoint publishers.
"In careers, you make bets." On the latest episode of Starting Out, GE CMO Linda Boff discusses her "spidey sense" that helps her with hiring, how she delivers constructive criticism and more.
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The finalists for the Digiday Content Marketing Awards have been announced. View their work here.