"Facebook has encouraged us not to pivot to video": In the latest installment of our Confessions series, an audience development head at a publisher discusses why it hasn't directed many resources to Facebook products, its relationship with the platform and more.

CNN ended its daily Snapchat show after just four months. But rival NBC News remains committed to its 5-month-old show for the platform, which has 4 million subscribers.

"As a leader in a large company, it's important to demonstrate honesty and transparency and the ability to speak about things that may be uncomfortable." Procter & Gamble's Marc Pritchard talks about the importance of discussing unconscious racial bias and more on the latest Starting Out episode.

Advertisers are leaning on internal expertise in their preparations for the enforcement of the General Data Protection Regulation in May, as questions about compliance remain.

Publishers are increasingly adopting server-to-server connections, but few are abandoning on-page header bidding in the process.

Digiday is welcoming Jack Marshall, who is joining us to head up Digiday+, our membership program.

 

Facebook will 'completely deprioritize publishers': Confessions of a publisher audience development head

Max Willens

An audience development head said Facebook reps advised the publisher to rely less on Facebook than it has in the past.

NBC News got 4 million subscribers in 5 months to its Snapchat show

Sahil Patel

More than half of the show’s audience is also watching full episodes to completion, NBC News says.

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Report: How leading brands are using tech platforms to produce impactful visual content

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P&G's Marc Pritchard: 'We needed to start having a discussion about unconscious bias'

Aditi Sangal

“You need to get comfortable with the uncomfortable.”

With GDPR looming, key compliance questions still remain

Seb Joseph

Businesses have no choice but to go it alone.

An inflection point for the real-time display advertising market

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Digital advertising's true impact on in-store sales

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Careers Title
 
January 3, 2018
Client Services Manager
tronc/ New York Daily News
New York City
 
December 31, 2017
Ad Ops Specialist
The Cheat Sheet
Remote
 
December 22, 2017
Digital Content Specialist
Edelman
Washington, DC
 
 

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Events Title
 
LAST CHANCE DEADLINE:
January 12, 2018
Digiday Publishing Awards
 
JANUARY 24, 2018 | 7PM
Digiday Awards Europe Gala
London, UK
 
January 30, 2018 | 6:
30PM
Digiday Video Awards Gala
New York, NY
 
 

ALL EVENTS

 

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