Facebook is showing a greater willingness to axe news programming that's not working on Facebook Watch.
For Digiday+ members: TikTok has been meeting with U.S. ad agencies in recent weeks to talk about its four ad products and discuss future offerings, such as biddable ads. Digiday received the pitch deck TikTok sent to U.S. agencies, which can be seen here.
On this week's episode of The Digiday Podcast, Digiday editor-in-chief Brian Morrissey discussed with Wasserstein how New York Media is approaching revenue diversification, its vertical strategy across multiple brands and how Wasserstein plans to create a sustainable business model out of all of it.
Data visualizations and charts are playing an increasingly important role in Bloomberg's journalism. As a result, the publisher now has a 30-person data journalism team, known as its graphics team, across New York, Washington DC, London and Hong Kong.
Join Target, Mattel and Saatchi & Saatchi at the Digiday Future of TV Summit. Register by tonight to receive the early rate and save $200 per pass before it rises tomorrow.
As programmatic buyers rapidly move away from a singular focus on chasing cookies toward a broader playbook of monitoring fraud, viewability and engagement, this shift is leading marketers to question whether true audience attention is being accurately measured. Download the report. Sponsored by 33Across.
Millennials are one of the most diverse generations in US history, comprising 25 percent of the population. In 2019, it's not enough to market to millennials as a whole -- the savvy marketer knows to get specific and focus on subsets with pinpoint accuracy. Get the guide. Sponsored by Viant.
