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| Top Stories |  | | Ivy Liu |
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| | | | | Agency and TV network executives expect a slower pace to this year’s dealmaking cycle, as advertisers’ budgets stay soft. | | |
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howdy! | | | | | Digiday+ Research surveyed brand, retailer and agency professionals earlier in the second quarter to get an idea of how marketers plan to spend during this year’s upfront. | | |
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| | | | | A nuanced understanding of gaming audiences is crucial as the industry’s role in digital entertainment and consumer engagement continues to evolve. | | |
howdy! | | | | | Like many businesses in the space, gaming and esports talent managers flourished following the COVID-19-sparked boom in gaming activity in 2021 and 2022. This year, however, some brands’ gaming budgets have returned to pre-COVID levels, forcing talent managers to pivot to keep up. | | |
| | | | | While TikTok remains a powerful tool, brands are future-proofing their social media mix, working to ensure they’re fully prepared to make necessary shifts in the future. | | |
howdy! | | | | | Right-wing political groups are making a habit of targeting corporate shareholders in efforts to roll back environmental and social initiatives in the private sector. | | |
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| | | | | In light of addressability changes in the market, publishers are going beyond first-party data and rethinking the fundamentals of their tech stack. | | |
howdy! | | | | | The latest new product is Merkury for Media, which aims to place all of Dentsu’s media for clients against first-party data coming out of Merkury, a global data, identity and insights platform. | | |
howdy! | | | | | Snap has been slowly gaining ad dollars with ad platform improvements and ad incentives to bring advertisers back into the fold. | | |
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