Faze Clan is finally going public and it comes at a crucial time for esports. Here's a detailed look at the risks (and potential rewards). Additional coverage: - Social media is still an important part of marketing, but a recent survey of agency pros found that Facebook, Instagram, Twitter and YouTube have likely peaked when it comes to brand-appropriateness.
- GroupM wants to lead the industry on decarbonization efforts — will any other media agencies follow?
- Despite social and e-commerce platforms investing in both tech and content, advertising agencies say that not all clients are open to buying what the tech giants are selling.
- This week's Digiday+ Future of TV Briefing checks on where Snapchat stands in the broader platform video mix for creators and publishers.
- Alcohol brand SKYY is linking up with Universal Pictures to connect with a new generation of vodka drinkers ahead of the release of Jordan Peele's film "Nope."
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Top Stories | | Ivy Liu |
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| | For better or worse, Faze has become a bellwether for esports. | |
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howdy! | | Social media is still an important part of marketing, but a recent survey of agency pros found that Facebook, Instagram, Twitter and YouTube have likely peaked when it comes to brand-appropriateness. | |
| | Personalization and privacy work in tandem when it comes to the new digital marketing manifesto, but marketers must find the right data partner to ensure they deliver on both. | |
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howdy! | | GroupM repeatedly cited the need for industrywide cooperation among media companies/publishers, fellow holding companies and using trade orgs as a means for establishing cross-industry collaboration. Will they cooperate? | |
| | Testing privacy-compliant identity solutions, marketers are increasingly looking to match their CRM data with hashed email. | |
howdy! | | Despite social and e-commerce platforms investing in both tech and content, advertising agencies say that not all clients are open to buying what the tech giants are selling. | |
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| | The volume of clickbait, offensive and misleading ads on publishers’ sites is increasing — bringing with it threats and actual damage to the audience loyalty and crucial revenue. | |
howdy! | | This week’s Future of TV Briefing checks on where Snapchat stands in the broader platform video mix for creators and publishers. | |
howdy! | | Alcohol brand SKYY is linking up with Universal Pictures to connect with a new generation of vodka drinkers ahead of the release of Jordan Peele’s film “Nope.” | |
| | The ad tech and privacy regulation expert surveyed the present regulatory landscape and explained how Roe v. Wade’s overturn can affect ad tech firms in the latest Digiday Podcast episode. |
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