For better or worse, Faze has become a bellwether for esports.
July 20, 2022

Faze Clan is finally going public and it comes at a crucial time for esports. Here's a detailed look at the risks (and potential rewards).

Additional coverage:

  • Social media is still an important part of marketing, but a recent survey of agency pros found that Facebook, Instagram, Twitter and YouTube have likely peaked when it comes to brand-appropriateness.
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  • This week's Digiday+ Future of TV Briefing checks on where Snapchat stands in the broader platform video mix for creators and publishers.
  • Alcohol brand SKYY is linking up with Universal Pictures to connect with a new generation of vodka drinkers ahead of the release of Jordan Peele's film "Nope."
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Ivy Liu
For better or worse, Faze has become a bellwether for esports.
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Social media is still an important part of marketing, but a recent survey of agency pros found that Facebook, Instagram, Twitter and YouTube have likely peaked when it comes to brand-appropriateness.
Personalization and privacy work in tandem when it comes to the new digital marketing manifesto, but marketers must find the right data partner to ensure they deliver on both.
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GroupM repeatedly cited the need for industrywide cooperation among media companies/publishers, fellow holding companies and using trade orgs as a means for establishing cross-industry collaboration. Will they cooperate?
Testing privacy-compliant identity solutions, marketers are increasingly looking to match their CRM data with hashed email.
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Despite social and e-commerce platforms investing in both tech and content, advertising agencies say that not all clients are open to buying what the tech giants are selling.
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The volume of clickbait, offensive and misleading ads on publishers’ sites is increasing — bringing with it threats and actual damage to the audience loyalty and crucial revenue.
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This week’s Future of TV Briefing checks on where Snapchat stands in the broader platform video mix for creators and publishers.
howdy!
Alcohol brand SKYY is linking up with Universal Pictures to connect with a new generation of vodka drinkers ahead of the release of Jordan Peele’s film “Nope.”
The ad tech and privacy regulation expert surveyed the present regulatory landscape and explained how Roe v. Wade’s overturn can affect ad tech firms in the latest Digiday Podcast episode.
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