Also: Taco Bell announces ‘Defy’ restaurant, Verizon commits to low-income customers, and more.

TODAY’S HEADLINES – 08.13.2021  
 
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EXECUTIVE COMMUNICATION

5 lessons for more effective leadership comms

Creating a public platform for your top executives can rattle nerves, but finding that authentic voice for your organization has never been more important.


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MARKETING

3 ways to maximize podcast advertising

A guide on how to combine data and creativity to pump up podcast promo success.



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MEDIA RELATIONS

5 new rules for getting your funding announcement covered

As excited as you might be about your latest round of fundraising, tech reporters need to see more.


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DAILY SCOOP

Twitter unveils new design, 'Jeopardy!' backlash, and Hotels.com’s zany new campaign

Also: Workers continue their quitting spree, and airlines continue to struggle amid Delta variant surge.


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PR INDUSTRY

Research: 12 ways to boost your charisma

For executives looking to offer a stronger presence in the room or on the screen, these tips can help make these important communicators more dynamic.



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EXECUTIVE COMMUNICATION

How to streamline, simplify and strengthen internal knowledge

Cross-functional comms and cooperation is linked directly to your bank account. Here’s how to reduce redundancies and prevent confusion for customers and colleagues alike.


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REMOTE CULTURE

6 ways to get more done working from home

As the hybrid workplace gets a closer look from organizations of all sizes, here is how workers should think about creating an environment at home to set themselves up for success.


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MARKETING

How behavioral marketing affects PR playbooks

A little knowledge of the human condition can be invaluable in getting audiences to take action.



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SOCIAL MEDIA

Be ‘incredibly aware of resources and bandwidth’ when creating social media content, says TIME’s senior social strategy manager

Learn how the legacy publication stays nimble with its social strategies and what’s ahead for social media pros.


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REMOTE CULTURE

47 ways to reengage employees headed for the exits

After more than a year of crisis and more uncertainty on the horizon, engaging workers has never been more important. Consider these strategies.


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A DAY IN THE LIFE

Interdependence PR’s Matthew Aversa: ‘Practice patience’

The vice president of entertainment for his agency shares top tools and tactics for finding your groove in comms in a hectic year.


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