| | Adfreak | June 23, 2017 | | Today's highs and lows of creativity |
| | | Fearless Girl’s Creators Tell All About Their Famous Statue, Including Her Biggest Secret McCann's Tali Gumbiner and Lizzie Wilson come to Cannes Lions By Tim Nudd CANNES, France--Tali Gumbiner and Lizzie Wilson, the young creative team at McCann New York who made Fearless Girl, are at Cannes Lions for the first time. And as expected, it's been a bit of a crazy week for them. Their State Street Global Advisors statue, easily the most breakthrough pop-culture icon to emerge from advertising...
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| | | | | | | | How Goodby Silverstein Found Hundreds of Cheetos Artful Enough to Be in Their Own Museum Orange wins gold in Cannes as brand rides a social phenomenon By Kristina Monllos CANNES, France--Not every Cheeto was right for the Cheetos Museum. Goodby Silverstein & Partners asked its creatives to dig through hundreds of bags of the snack to find unique shapes that resemble, say, Abraham Lincoln or the Loch Ness Monster. Those were then displayed like pieces of art. It paid off. The team behind the...
Read more » | | Why This Simple Beaded Bracelet Won a Grand Prix for Good at Cannes Joining culture and medicine By Angela Natividad CANNES, France--Alongside Afghanistan's Ministry of Health, McCann Health and McCann Worldgroup Partner scooped up the Cannes Lions Health Grand Prix for Good this year. Their campaign, "The Immunity Charm," also won the most awards ever at Lions Health--four gold Lions, four silvers and one bronze. "This important award represents how powerful creative solutions to public...
Read more » | | The Story of the Brilliant, Incendiary Trump Ad That Has Cannes Buzzing Scholz & Friends on their gold Lion winner By Tim Nudd CANNES, France--It's one of the most memorable images of this Cannes Lions festival. A stack of Der Tagesspiegel newspapers, with a cover photo of Donald Trump repeated more than a dozen times, elongating his face and giving the illusion of a very, very big mouth. "Will he bully his way into the White House?" asks...
Read more » | | | | | Vinnie Jones Drops the F-Bomb, Dances Around the House for a German Mattress Brand Muun's the word in ads by Amsterdam Berlin By David Gianatasio This time around, Muun's pitchman keeps his pants on. As you might recall, Muun is the German mattress retailer that caused a stir with its 2016 campaign featuring Frank Ku?nster, a hirsute, 300-pound bouncer who posed (more or less tastefully) nude to illustrate the tagline, "German Softness." For its latest campaign, "Choose Your Comfort," the...
Read more » | | What’s Next for Louise Delage, Instagram’s Most Fascinating Fraud The campaign has already won 17 Lions in two days at Cannes By Angela Natividad CANNES, France--Last summer, for an organization called Addict Aide, Paris agency BETC invented a character named Louise Delage. The fictional woman appeared on Instagram and cleaned up on followers in a handful of weeks. (She still has over 110,000 as of this writing.) Her life was glamorous and beautiful, and people ate it up. But...
Read more » | | On Adweek’s Cannes Podcast: Ira Glass Says Brands Need to Be More Bullish on Podcasting But getting CMOs on board remains a challenge By David Griner CANNES, France--Two years ago, Ira Glass came to Cannes for the first time on a mission to get advertisers supporting podcasts. The result, unfortunately, wasn't quite what he'd hoped for. "A couple of brands heard us and have started to spend some money, but not very many," he tells Adweek on a special Cannes podcast...
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