Content marketing

How Acura drives awareness with a new hit web series

“Chiaki’s Journey” combines video, social media, email and out-of-home to reach customers and fans of racing and anime.

Data

Zero Copy Data Access: The Future of Data Management?

ZCDA enables applications to access the memory location where the data is stored directly, saving time and improving performance.

Email marketing

How to prepare for the GPT age in CRM and email

Done well, GPT-powered email marketing can lead to conversion lifts, long-term engagement and a bigger base of loyal customers

SEO webinars

Bridge the gap between SEO and the C-suite

The world of SEO and the C-suite may seem miles apart. Join us for a guided journey on how to build the bridge between these two worlds, from effective reporting to crystal-clear communication of ROI.

Register here!

Programmatic advertising

Bid shading costing advertisers $6.6 billion yearly

Bid shading: Advertisers don’t understand the practice and are paying dearly for it, according to a new study by Cognitiv.

Marketing management

The budget bottleneck: How to get more from your marketing budget

No matter how big or small your budget is, what matters is how you spend it. Learn how to get higher returns from your marketing investment.

Email marketing

Email personalization guide

Get started with personalization –including dynamic content, customer data, privacy regulation, and scalability– and capture your subscribers’ attention in the inbox.

Email marketing buyer’s guide

A guide to how email marketing platforms help brands succeed

All email platform providers send emails, but their technologies – both software and hardware – and approaches for doing so can differ.

MarTech

Discover cutting-edge martech for free

With nearly 12,000 martech solutions on the market, it’s never been more critical to efficiently evaluate all of your options, choose the right tools for your needs, and get the most out of your tech investments. Attend MarTech — online September 26-27 for free — to stay on the cutting edge.

See what’s in store

From Search Engine Land

• Judge: No evidence Google harmed competitors by limiting search visibility
• Google Ads launches several new features ahead of holiday season
• Google reduces the visibility of HowTo and FAQ rich results in search
• From SERPs to CHERPs: Generative AI results need their own name
• X (Twitter) fails to send ad revenue sharing payouts on time