"One of the trends we have seen growing in recent times is that of ‘longevity’, where, let us be clear, we do not mean the total number of years lived, but the quality of the years. We know that life expectancy in Europe is expected to grow by 20 years between 1950 and 2050 (United Nations Population Division data – 2022), but the real challenge is to ensure that we live more and more healthy years.
For this reason, one of the trends that will develop in the coming years concerns skin care. And knowing that, according to the Skin Cancer Foundation, up to 90% of skin ageing is due to the sun, sunscreen products become of paramount importance.
It is a market that is expected to grow by 50% in the next 8 years (Fortune data). The younger generations, moreover, are increasingly sensitive to this issue. Now, the challenge for the industry is to be able to make products that combine high efficacy with a pleasant sensory experience and appropriate environmental friendliness.
Stay tuned for more updates on trends."