FedEx defends cell phone policy after deadly shooting; Tips for reading a balance sheet; What journos want from PR pros; and more

DAILY SCOOP

FedEx defends phone policy after deadly shooting, more than 1 in 3 Americans are ready for domestic work trips, and film producer Scott Rudin responds to abuse allegations

Also: Japan ignores experts calling for Olympics postponement, Peloton pushes back on demands for treadmill recall, CBS restructures following racial bias allegations, and more.

THE BUSINESS MIND

How to read a balance sheet

Don’t let the numbers dissuade you from digging into this essential information about your organization. Here’s how comms pros can make clear sense of these important documents.

THE CONSULTANT IS IN

What journalists want from PR people

Credible sources and pitches emailed early in the week, according to a new Muck Rack report.

COVID-19

Why COVID-19 communications plans must prepare messages for kids and families

As vaccines are proven safe and become available for younger family members, organizations should already be planning how to address parents potential fear and skepticism.

CAREER LADDER

Industry leaders support PR pros in between roles with networking, training opportunities

A new offering from PRSA aims to help practitioners who have been laid off or furloughed during the pandemic find new opportunities and enhance their skills.

DAILY SCOOP

ABC hires the first Black exec to run broadcast news bureau, most Americans see decline in unions as bad for the country, and Amazon’s CEO opines on lost employee trust

Also: Pfizer CEO speculates on need for third vaccine shot, Twitter promotes transparency around its algorithm, Instagram gives users options to hide likes, and more.

PR INDUSTRY

5 proven ways to boost creativity to solve tough problems

Consider these activities and tools to help build your ability to think outside the box and bring new ideas to intransigent challenges.

WRITING & EDITING

Timeless writing lessons from ‘Sesame Street’

The beloved children’s show keeps going strong after 50 years–and continues to offer a masterclass in tidy storytelling.

WINNING CAMPAIGNS

Megaworld’s video raises employee awareness of UN’s sustainable development goals

The theme was relevant for employees of a real estate developer, resulting in the top prize in the ‘Video’ category of PR Daily’s 2020 Nonprofit PR Awards.

RAGAN AWARDS

Announcing Ragan's Employee Communications Awards and Top Places to Work Class of 2021

Congratulations to all of the wonderful winners!

DAILY SCOOP

Amazon promises change, diversity with employee review process, 26% of U.S employers address race following social justice protests, and Kohl’s makes peace with activist investors

Also: U.S. companies call for reduction in greenhouse gas emissions, LinkedIn gives users more options to describe self-employment, Arclight Cinemas speaks directly to customers about closing, and more.

THE WORKPLACE

24 ways to end those endless virtual meetings

With Zoom calls taking up every waking minute of the day, here are a few tips for how to get out of those pesky virtual meetings and reclaim your time.

THE CONSULTANT IS IN

What are you doing to combat an employee mass exodus?

It’s time to reimagine benefits for our hybrid world.

RAGAN AWARDS

Ragan and PR Daily announces Top Places to Work, Class of 2021

The honorees for Ragan’s Top Places to Work, part of its Employee Communications Awards program, are recognized for creating exemplary culture and connection during a profoundly difficult year.