The unexpected trend of butter moulding
‘Made to be destroyed’: the unexpected appeal of butter moulding | The Guardian

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A cowboy boot butter mould by LA cafe Stir Crazy.
camera A cowboy boot butter mould by LA cafe Stir Crazy. Photograph: Courtesy of Stir Crazy

‘Made to be destroyed’: the unexpected appeal of butter moulding

From cowboy boots to Le Corbusier armchairs, miniature sculptures made of butter are having a moment

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Ellie Violet Bramley
 

The Easter bunny is waiting in the wings and the hot cross buns are ready to be toasted. But have you moulded your butter into the shape of a Doric or Ionic pillar yet? Thankfully, there is still time.

Butter moulds and sculptures are enjoying a moment – the sky’s the limit and butter maestros have shared pictures of butter in the shape of cowboy boots, chateaus and Le Corbusier armchairs on social media. Late last year, influencer and consummate host Laura Jackson called it “the trend of the moment” – but with the butter mould showing no signs of melting from the ether, it feels a fitting time to find out what’s going on in the dairy aisle, and beyond.

First to its most timely iteration: the butter lamb, or baranek wielkanocny in Polish. A traditional butter sculpture it graces the table at Easter lunch for many Polish, Russian and Slovenian Catholic families. It was reportedly brought to the US by the Polish people who settled there in the late 1800s, and is now big in Buffalo, New York and the midwest.

But while lambs might be particularly apt for this time of year, the internet is full of stylish moulds, from vintage wooden shapes with scalloped edges and edelweiss or on-the-nose cow motifs to silicon iterations that will help you craft cherubs or seashells. A spectacle, without being spectacularly expensive.

Traditional easter butter lamb
camera An Easter lamb to style your table. Photograph: Picture Partners/Alamy

It should almost go without saying that social media is baked in. Naturally, pictures of tablescaped dinner parties complete with moulded butter are catnip on Instagram. Plus, part of the popularity can be traced to the moment we are seeing for all things “coquette”, the embrace of things squarely “girly”, from bows to ballet flats.

Butter moulding is not new. In 2018, Laila Gohar, whose food artistry is hard to fully capture in words, made a sculpture of a reaching hand in butter. Other designs have included segments of faces with piercing, if creamy eyes. “The first butter sculpture I made was in 2018,” Gohar told Vogue in January. “At the time I hadn’t seen contemporary butter sculptures around. I was doing research and reading about the first butter sculptures that were made of yak butter in ancient China. The idea started from there.” Now no fashionable table, crafted with social media front of mind, will be properly laid without one this Easter weekend.

Butter moulds by Nikki Haggeman and Kaitlin Sherman of Don't Cook for Cowboys.
camera Butter moulds by Nikki Haggeman and Kaitlin Sherman of Don't Cook for Cowboys. Photograph: Courtesy of Nikki Haggeman and Kaitlin Sherman

But for all the cutesy hearts and farmyard animals made of butter, food as art has a pleasingly nihilistic, Ozymandias quality to it – “nothing beside remains” as butter melts into warm bread. “Made to be destroyed,” Gohar captioned a video of a small-scale sculpture of the Venus de Milo, made of churned cream rather than marble, being spread on to a crusty wedge of baguette. Watch it here (the final slide) and tell me it’s not satisfying to behold.

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The Measure

What’s hot – and what’s most definitely not – this week

From left, Cara Delevingne in Stella McCartney’s summer campaign, Emily Ratajkowski’s divorce rings and Dojo Cat.
camera From left, Cara Delevingne in Stella McCartney’s summer campaign, Emily Ratajkowski’s divorce rings and toothpick-loving Doja Cat. Composite: Stella McCartney;emrata/Instagram; Matt Baron/BEI/REX/Shutterstock

Going up

Spinach anxiety | Celebrities including Doja Cat, Shawn Mendes and Dune’s Rebecca Ferguson have been spotted fiddling with toothpicks. Usher even has a diamond one.

Divorce rings | The model Emily Ratajkowski has upcycled her engagement ring into two separate ones. “I don’t think a woman should be stripped of her diamonds just because she’s losing a man,” the model told Vogue.

Sexy water | The new TikTok term for elevating a humble glass of H20 with things such as electrolyte powders and minerals.

Going down

Slick studio shoots | Stella McCartney’s latest advertising campaign starring Cara Delevingne was shot at a waste management plant in London.

Sliding into DMs | Facebook says poking is making a comeback with a spike last month.

Mini eggs | Prepare for a sugar high. This Easter, it’s all about the mega egg.

Reads of the week

Beauty queen … Marilyn Monroe.
camera Marilyn Monroe’s influence on beauty still remains. Photograph: Baron/Getty Images

A used lipstick that belonged to Marilyn Monroe is expected to sell for more than five figures. Business of Fashion ponders its appeal.

Dazed on how hair salons are catering to the needs of women who wear the hijab.

Donald Trump’s vice-president contender Kristi Noem is in her full Maga makeover era.

Would you swap a fancy face moisturiser for nappy rash cream? One Fashionista writer tries it out.

Style Clinic

Chloe Mac Donnell, deputy fashion and lifestyle editor, solves your wardrobe dilemmas

Sarah Jessica Parker peers into her character’s wardrobe in Sex and the City.
camera Sarah Jessica Parker peers into her character’s wardrobe in Sex and the City. Photograph: New Line Cinema/HBO/Village Roadshow/Kobal/Rex/Shutterstock

Q: I’m on a self-imposed shopping ban but I’m so bored of my wardrobe. What can I do to like my existing clothes again? – Sarah-Jane

A: Try shopping from your own wardrobe. Follow the writer Emilia Petrarca’s lead and have a “dress-up day”: try on everything in your wardrobe and see if you can wear pieces differently than you have before.

It could be as simple as clashing a striped long-sleeved top under a printed T-shirt, adding a fancy belt to a simple dress or seatbelting a jumper. If it means you can enjoy your clothes again, then it is worth the effort. Finally, browse social media for other styling tricks and let us know how you get on.

Got your own style question? Send it to fashionstatement@theguardian.com.

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