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REPORT - Female-focused sports nutrition: Time to breach the niche? |
A young market ready for expansion... | ||
What this report gives you: An executive summary of key statistics. Setting the scene: How does female empowerment feed sports nutrition growth? How do existing products targeting women perform compared to the sports nutrition category as a whole? Which countries and brands are currently capitalising on this niche, including case studies on MusclePharm’s Fitmiss range, Women’s Best, Myprotein, Grenade and more. Growth opportunity in the womens’ sports nutrition category, including pricing, consumer satisfaction and product formulation analysis. Deep-dive on existing brands’ strategies for targeting women including main brand archetypes – and examples of what attributes underpin successful products in each group. Key lessons in marketing sports nutrition products to women – illustrated with real-world case studies from across the globe. Includes recommendations for social media platforms like Instagram and an introduction to influencer marketing. Product formulation deep-dive: What vitamins, botanicals and health claims resonate best with this audience and how this differs regionally. Conclusions and recommendations. Get 20% off! Buy this report online for €1900 €1520 now.Use the code SNWomen20 at the checkout. | ||
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