Jarrod Weber, chief brand officer, group president of lifestyle, Authentic Brands Group, highlights the trends shaping licensing and retail at this year’s Festival of Licensing.
Mark Kingston, senior vice president, international licensing, ViacomCBS Consumer Products, highlights the role the character brands of ViacomCBS has had in helping families navigate 2020.
Crayola, sheds light on the unique initiatives the colorful brand brought to life during the COVID-19 pandemic. Read More
Backstage Pass
License Global gets you ready for the Festival of Licensing with insights on some of the biggest industry trends. Read More
Event FAQ
The Festival of Licensing has exciting exhibitors, presentations and events in store all month. Learn more about what's on offer this week. Read More
Tag Your Selfies!
Show us how you are attending Festival of Licensing! Take a selfie and tag us using the hashtag, #FestivalofLicensing. Read More
E-commerce Sales on the Rise in the U.S.
Despite the seemingly bleak outlook of brick-and- mortar retail, the e-commerce boom presented a golden opportunity for retailers across all segments in the Americas. E-commerce behemoth Amazon saw a notable uptick in sales, and the world’s leading brands turned to the web giant to set up and optimize their Amazon stores to maximize the opportunity.
Follow License Global for all the latest highlights and insights from Festival of Licensing all month long. Read More
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