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Get an inside look at the week ahead for the Festival of Licensing.
 
License Global gets you ready for the Festival of Licensing with this exclusive newsletter.
Festival of Licensing – Asia Week will take place Oct. 14-15 – click here to register.
From Overwatch® to Call of Duty®, Activision Blizzard Consumer Products Group is leveraging beloved gaming brands to level up licensing programs at Festival of Licensing.
 
 
Learn how companies such as Alibaba and Sanrio are leveraging technology and global icons to bring brands to consumers around the globe.
Hear how Funamation is bringing anime to the global masses through its streaming platform and licensing partnerships around the world. Read More
Backstage Pass
Learn about the trends that have begun to emerge in retail and licensing in Asia as the industry aims to gain a clearer picture on a post-COVID world. 
 
Exhibitor at the Festival of Licensing’s Korea Pavilion, Aurora World, showcases the globally appeal of the YooHoo character brand.
 
Crunchyroll executives discuss the company's place in the licensing industry and how streaming has made anime more popular than ever before.
 
License Global gets you ready for the Festival of Licensing with insights on some of the biggest industry trends. Read More
Event FAQ
The Festival of Licensing has exciting exhibitors, presentations and events in store all month. Learn more about what's on offer this week. Read More
Tag Your Selfies!
 
Show us how you are attending Festival of Licensing! Take a selfie and tag us using the hashtag, #FestivalofLicensing. Read More
 
 
Licensing Revenues on the Rise in Asia
According to Licensing International's 2020 Global Licensing Survey, South Asia/PAC and North Asia are two of the fastest-growing regions for licensed merchandise and services. North Asia saw key growth from areas including China, Hong Kong and Japan. South Asia/PAC was spurred on by countries such as Australia, Singapore and Indonesia.
 
 

WHAT TO DO AT FESTIVAL OF LICENSING

Festival of Licensing has revealed details to the Hasbro Happy Hours program of “after-show” evening entertainment. 
The Community and WellBeing program, sponsored by ViacomCBS, helps Festival of Licensing attendees unwind.
 
 

MORE TOP STORIES

The Tokyo Olympics were pushed back due to COVID-19 but optimism remains for a the city to host a vital games in 2021.
Crunchyroll showcases its anime licenses and reveals the genre’s growth at Festival of Licensing.
Yasuo Miyakawa, chief PAC-MAN officer, and chief executive, Bandai Namco Entertainment, highlights the ever-lasting appeal of PAC-MAN at Festival of Licensing.
The leading anime distributor has revealed its content slate for 2020.
 

STAY UP TO DATE AT LICENSEGLOBAL.COM

 
Follow License Global for all the latest highlights and insights from Festival of Licensing all month long. Read More
 
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