| The Battling Professors: Sharp vs Ritson, 2017 |
As much as they may go at each other over marketing matters such as targeting and differentiation, Byron Sharp and Mark Ritson have a grudging respect. The frenemies went head to head on the Festival stage for a session full of healthy debate, and lively discourse – between themselves and those lucky enough to see it. It was a perfect illustration of what the Festival does best – box office speakers on topics of significance.
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