MARCH 15, 2024
Will Fiat’s Artsy Strategy Help 500e?
The short-range Fiat 500e BEV is being positioned as an artsy commuter BEV for urban markets.
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EV Regulations Continue Evolving
California regulators may update BEV labels to include improved electric driving range and charge time information, and efficiency metrics more relatable to consumers (e.g., miles/kWh instead of kWh/100 miles).
Dodge Hypes ‘Power-Packed’ Hornet in Most-Seen Auto TV Ad
Dodge's Hornet commercial racked up 191.2 million national TV ad impressions, per iSpot.tv
Skoda Epiq to Be Its Entry-Level Crossover BEV
Automaker pitches for "affordable" CUV to take up the Europe's challenge to inexpensive Chinese BEV imports.
Nio Targets Roll-Out of Battery Swap to Other Brands
Joint development deal with CATL for long-life batteries paves the way to retrofit battery-swap tech for BEVs with degrading power packs.
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